Indochino has released its SS19 collection, Chasing Daylight, which entails an expanded offering to include casual wear and other styles.

Custom apparel label, Indochino, has launched its spring/summer collection and added to its line. Jazzing up the wardrobe for men, the brand has introduced casual button-up shirts with short sleeve and casual fit selections that can be worn either tucked or untucked.

The fresh array, Chasing Daylight, delivers a mix of designs to include suits, blazers, shirts, and vests. Photographed in Palm Springs, the men’s line is inspired by the longer, brighter days that follow the dark winter months. Each piece can be personalised to suit any style.

Men can choose from hundreds of customisation options. Key suiting fabrics like Chiswick Micro Check Blue, Coalville Micro Houndstooth Light Brown, and Conway Prince of Wales Light Gray complete the range. Available patterns span plaids, herringbones, and birdseye.

Tone choices encompass vivid aquamarines, stone greys, and rich browns. The Indochino campaign is broken down by three colour stories: Bright, Brilliant Blues; Shifting Sands; and Desert Day Grays. The casual shirts are now available both online and in showrooms.

“We are constantly innovating to enhance the customer experience. Casual shirting for wearing untucked was where we had to go. We’ve made it simpler for men to find that signature style and perfectly tailored fit,” said Drew Green, President and CEO of Indochino.

View the look-book here.

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