Alcohol Marketing Archives | World Branding Forum

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50 Year-Old Limited Edition Whisky to Mark Master Distiller Richard Patterson’s 50th Year in Whisky-Making Business The Dalmore, a single malt scotch whisky brand, will...

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Branding Featured Industry News

Pernod Ricard Announces World’s First Connected Cocktail Library

Joshua Hughes

January 5, 2017January 24, 2017

As ‘hometainment’ sees consumers turn to their homes for new social experiences and in a near future of ‘smart-homes’, Pernod Ricard introduces Opn enhances the...

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Featured Industry News

Increasing Demand of Craft Beers Will Boost Europe’s Beer Market Through 2020

Anisha Kapoor

January 3, 2017January 9, 2017

The beer market in Europe is expected to grow at a steady CAGR of more than 1% during the forecast period, according to Technavio. This...

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Featured Marketing News

Emperador Brandy Raises Glass to American Entry

Deborah Joy Peter

December 16, 2016December 16, 2016

Brandy manufacturer, Emperador Distillers, has appointed G.K. Skaggs to undertake its marketing and import activities in the United States. Emperador Distillers, based in the Philippines,...

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Featured Marketing News

Glen Moray Launches Elgin Heritage Collection

Deborah Joy Peter

December 15, 2016December 16, 2016

Glen Moray has rolled out the Elgin Heritage range of whiskies, which features three single malt varieties created at its Speyside distillery. Glen Moray has...

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Branding Featured News

Don Julio Raises the Bar on 1942 Tequila Classic

Olivia Pearce

December 13, 2016December 13, 2016

In conjunction with the holiday season, Don Julio has added to its portfolio with the introduction of a new look 1942 tequila bottle. Don Julio...

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Featured Marketing News Videos

Lagavulin Spreads Holiday Cheer with Nick Offerman

Deborah Joy Peter

December 12, 2016December 12, 2016

Lagavulin has teamed up with Nick Offerman for a New Year’s special, inviting revellers to party at home with its My Tales of Whisky series....

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Featured Marketing News Videos

Johnnie Walker Goes 360 with Keep Walking America

Deborah Joy Peter

November 10, 2016November 10, 2016

Built on the brand’s heritage, the new Johnnie Walker push is a tribute to the cultural progress and diversity which represent today’s America. Johnnie Walker...

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Advertising Featured News

Oakheart Hails Brotherhood with Masculine Charm

Joshua Hughes

October 21, 2016October 21, 2016

Oakheart is redefining its positioning with the introduction of fresh packaging to its product portfolio to stand alone from Bacardí. Oakheart has launched a rebranding...

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Advertising Featured News Videos

Bacardí Goes Dark with We Are the Night Global Push

Joshua Hughes

September 22, 2016September 22, 2016

The Bacardí campaign is led by a television spot featuring a cast of carpe noctem archetypes ranging from last train sprinters to glow gals. Bacardí has...

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Advertising News

Martell Refines Pour with Blue Swift Premiere

Joshua Hughes

September 16, 2016September 16, 2016

Inspired by what might happen when cognac meets bourbon, the Martell Blue Swift captures the brand’s belief in the power of curiosity. Martell has unveiled...

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Advertising Featured News

Bacardi Lifts Spirits with Raise Your Rum

Joshua Hughes

August 12, 2016August 12, 2016

Bacardi is celebrating in San Francisco, Los Angeles, Denver, Miami, NYC, Philadelphia, Fort Lauderdale, Chicago, Boston, and Atlanta. Bacardi has unveiled a campaign inviting consumers across the...