Advertising Archives | World Branding Forum

January 14, 2016January 14, 2016

The campaign’s main aim is to tap into the emotions of consumers by answering the all-important question: Why Do We Vacation? Atlantis Paradise Island, a...

Read Time:1 Minute, 54 Second

Sunsweet Prunes Off the Pounds with Amaz!n Deal

January 14, 2016January 14, 2016

The brand has kick-started a social media push to promote healthy living and bone strength via its Amaz!n Prunes product line Sunsweet has rolled out...

Read Time:1 Minute, 19 Second

Tough Mudder Solidifies Brand with Global Platform

January 13, 2016January 13, 2016

A global campaign has launched in five markets including the United States, Canada, United Kingdom, Australia, and Germany Tough Mudder has unveiled a new global...

Read Time:1 Minute, 17 Second

Gillette Gets Its NFL Groove On with #ShieldMove

January 12, 2016January 12, 2016

The brand's collaboration with the NFL features a tie-up with three key offensive linemen to popularise its #ShieldMove marketing strategy Gillette has forged a partnership with NFL...

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Advertising News Technology

Grey Group Beefs Up Digital with Vinyl-I Acquisition

Thomas Ng

January 12, 2016January 13, 2016

The Seoul-based creative digital agency incorporates new media technology to enhance the user experience mainly in interactive design Global communications network, Grey Group, has acquired...

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Advertising Design Featured News

Coke’s Mello Yello Powers Up with NHRA Sponsorship

January 11, 2016January 11, 2016

The beverage’s redesign is part of the brand’s sports marketing strategy surrounding drag racing and latest national marketing push Mello Yello, under The Coca-Cola Company,...

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Honda Switches to High Gear with Civic Debut

January 7, 2016January 7, 2016

The push surrounding the new model includes executions across print, digital, design, and social media as well as on-the-ground activation Honda has unveiled an advertising...

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Advertising Featured News

BBDO Acquires Wednesday with Co-founders to Lead

January 7, 2016January 7, 2016

With over 100 people across offices in London and New York, the brand operates on a culture of passion for industry and clients BBDO Worldwide, a division...

Read Time:1 Minute, 28 Second

Atkins Shapes Up Creative Side with Alyssa Milano

January 6, 2016January 6, 2016

The latest ad campaign includes three new television spots featuring the actress, who is also spokesperson for the brand Weight management juggernaut, Atkins Nutritionals, has...

Read Time:1 Minute, 36 Second

Jenny Craig Unzips New Season with Fresh Squeeze

January 5, 2016January 5, 2016

The new ad campaign includes television, print, and digital elements as well as Hollywood icon and return spokesperson, Kirstie Alley Weight loss giant, Jenny Craig,...

Read Time:1 Minute, 31 Second

Advertising Industry News

Nielsen and Westwood One Vote for Radio Partnership