Advertising Archives | World Branding Forum

Eucerin Engages Tia Mowry for Feel the Difference

November 9, 2016November 9, 2016

The brand ambassador began treatment five days prior to the Eucerin campaign video shot, and said she had felt a difference in that time. Eucerin...

Read Time:1 Minute, 53 Second

November 7, 2016November 7, 2016

Visit Japan Journeys across Europe to Inspire Travel

Deborah Joy Peter

The Japan National Tourism Organisation in London has added to its Visit Japan efforts by launching an ad push targeting 15 countries. The Japan...

Read Time:1 Minute, 34 Second

GroupM Appoints Tim Castree Global CEO of MEC

November 3, 2016November 3, 2016

Tim Castree will lead 5,000 MEC employees who manage over $25 billion in annual advertising for bluechip clients in 93 countries. GroupM has seen a...

Read Time:1 Minute, 33 Second

Johnnie Walker Joins Wilmer Valderrama at the Border

November 2, 2016November 2, 2016

Johnnie Walker partners with Wilmer Valderrama to add heritage stories carved on the Mexico border to its Keep Walking America push. Johnnie Walker recently partnered...

Read Time:1 Minute, 30 Second

November 1, 2016November 1, 2016

Gillette Goes Rogue with Creative Lucasfilm Alliance

Olivia Pearce

Gillette has partnered with Lucasfilm for Rogue One: A Star Wars Story to launch a long-form commercial titled Every Story Has a Face. Gillette has...

Read Time:1 Minute, 12 Second

BearPaw Celebrates Comfort with First TV Campaign

October 31, 2016October 31, 2016

BearPaw has premiered a creative push in the United States to promote its fashion footwear across national television and in print. Fashion footwear group, BearPaw,...

Read Time:1 Minute, 21 Second

Branding Featured News

Qantas Rebrand and Dreamliner 787 Take Flight

Olivia Pearce

October 28, 2016October 28, 2016

Qantas has initiated a rebrand, a key component of which is the introduction of a new logo alongside the entry of the Dreamliner 787. Qantas...

Read Time:48 Second

72andSunny Picks Group Creative Director for NY

October 28, 2016October 28, 2016

Justine Armour steps into her new position at 72andSunny from Wieden+Kennedy Portland, where she served as Creative Director. Advertising network, 72andSunny, has welcomed Justine Armour (pictured)...

Read Time:49 Second

TomTom Inspires Outdoor Enthusiasts to Get Going

October 27, 2016October 27, 2016

TomTom has launched an ad campaign with television, cinema, print, digital, and OOH elements to promote its sports wearables segment. Fitness technology brand, TomTom Sports,...

Read Time:1 Minute, 50 Second

Under Armour Launches Make that Old for Curry 3

October 25, 2016October 25, 2016

Under Armour has launched a push starring Stephen Curry to promote the Curry 3, a shoe which rides on its UA Threadborne technology. Under Armour...

Read Time:1 Minute, 56 Second

Oakheart Hails Brotherhood with Masculine Charm