McCann Detroit Names Brad Emmett CCO
Brad Emmett has been hired to fill the position of Chief Creative Officer at the McCann office in Detroit. He joins the ad agency from...
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Mitsubishi Musically Grooves to Hispanic Rhythm
Mitsubishi has released an ad campaign to engage with its Hispanic segment in the United States. The push spans TV, radio, and digital. Mitsubishi has...
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Guess Adds Los Angeles Vibe to Festivities
Guess has launched its holiday push with an eclectic collection. Shot in LA, the creative features women’s wear, jewellery, watches, and more. Guess has rolled...
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Vivint Scores NBA Duo for Letters to Utah
Vivint Smart Home has kicked off its NBA partnership with a campaign starring Utah Jazz players, Donovan Mitchell and Rudy Gobert. Smart home company, Vivint, has...
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Delta Electronics Steps Up Green Footprint
Delta Electronics has created a push to drive brand affinity and steer consumers towards a greener footprint. Its main message is change. Delta Electronics has...
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Tic Tac Opens Up with a Fresh Brand Persona
The new Tic Tac campaign encourages fans to embrace light-hearted moments. Titled Open Up, it introduces a mascot created to inspire. Tic Tac has rolled...
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NewFest Elevates Decades of Queer Storytelling
NewFest and Ogilvy have launched Lose Yourself. Find Yourself—an anniversary campaign supporting the LGBTQ community through film. To commemorate the thirtieth anniversary of New York’s LGBT...
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Mercedes-Benz Steers A-Class with Bucket List
For its upcoming A-Class debut, Mercedes-Benz has launched Bucket List, a platform celebrating automotive technology and human dreams. With the launch of the new A-Class...
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Mitsubishi Surprises with Punking the Test Drive
Drawing from its summer push, Mitsubishi has replicated its surprise-and-delight strategy for a new creative aimed at its American market. Mitsubishi has released an advertising...
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Smirnoff Drives Non-GMO Hype with Ted Danson
Smirnoff collaborates with Ted Danson, Jenna Fischer, and Jonathan Van Ness to announce that its No. 21 is now a non-GMO vodka. Smirnoff has teamed...
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Marc Jacobs Steps into Spring with Lila Moss
Marc Jacobs has signed Lila Moss as its 2019 ambassador. She will appear for the first time in a campaign debuting in the UK and...
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Calvin Klein and Amazon Drive ‘Phygital’ Buzz
Extending its 2018 Calvin Klein Jeans global ad campaign experience, the brand is partnering with Amazon for an immersive activation event. Calvin Klein is combining...