Advertising Archives | World Branding Forum

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Air China has launched an advertising push in the United Kingdom to inspire British globetrotters to fulfil their travel goals through the airline. Air China has...

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Mack Trucks and Steve Moakler Do Born Ready

Joshua Hughes

November 2, 2018November 2, 2018

Mack Trucks has launched the eighth episode from its RoadLife series, Born Ready, featuring country star, Steve Moakler, and his road song. Mack Trucks has...

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Kia Revs Up Forte Passion with Flor De Toloache

Joshua Hughes

November 1, 2018November 1, 2018

Kia enlisted all-female Mariachi band, Flor De Toloache, to celebrate the triumphs of Latina entrepreneurs via with its 2019 Forte campaign. Kia has launched a...

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ASICS Debuts Next Phase of I Move Me Push

Joshua Hughes

October 30, 2018October 30, 2018

The new ASICS campaign taps a cast of storytellers to share stories inspired by movement. It entails a robust digital and social footprint. ASICS has...

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WPP Integrates Healthcare Offering in the US

Joshua Hughes

October 29, 2018October 29, 2018

WPP is creating a more flexible offering for its healthcare clients in the United States by merging existing networks into major agency brands. WPP is...

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Gap Spreads Holiday Love with Leon Bridges

Olivia Pearce

October 26, 2018October 26, 2018

Global fashion marque, Gap, has partnered with singer-songwriter, Leon Bridges, to spread holiday cheer with a fun brand campaign. Apparel giant, Gap, has come up...

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McCann Detroit Names Brad Emmett CCO

Joshua Hughes

October 26, 2018October 26, 2018

Brad Emmett has been hired to fill the position of Chief Creative Officer at the McCann office in Detroit. He joins the ad agency from...

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Mitsubishi Musically Grooves to Hispanic Rhythm

Joshua Hughes

October 25, 2018October 25, 2018

Mitsubishi has released an ad campaign to engage with its Hispanic segment in the United States. The push spans TV, radio, and digital. Mitsubishi has...

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Guess Adds Los Angeles Vibe to Festivities

Anisha Kapoor

October 24, 2018October 24, 2018

Guess has launched its holiday push with an eclectic collection. Shot in LA, the creative features women’s wear, jewellery, watches, and more. Guess has rolled...

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Vivint Scores NBA Duo for Letters to Utah

Joshua Hughes

October 24, 2018October 24, 2018

Vivint Smart Home has kicked off its NBA partnership with a campaign starring Utah Jazz players, Donovan Mitchell and Rudy Gobert. Smart home company, Vivint, has...

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Delta Electronics Steps Up Green Footprint

Joshua Hughes

October 22, 2018October 22, 2018

Delta Electronics has created a push to drive brand affinity and steer consumers towards a greener footprint. Its main message is change. Delta Electronics has...

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Tic Tac Opens Up with a Fresh Brand Persona

Joshua Hughes

October 18, 2018October 18, 2018

The new Tic Tac campaign encourages fans to embrace light-hearted moments. Titled Open Up, it introduces a mascot created to inspire. Tic Tac has rolled...