Advertising Archives | World Branding Forum

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Shutterstock has introduced its first major brand campaign in six years, which debuts this month in four countries and goes worldwide in spring. Shutterstock has...

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Campaigns Featured News Videos

Ocean Spray Tells Mighty Cranberry Tales

Deborah Joy Peter

January 10, 2019January 25, 2019

Developed by Energy BBDO, Ocean Spray has launched a creative campaign featuring television, social media, and digital spots. Ocean Spray has launched an advertising campaign...

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Campaigns Featured News Videos

Pantene Japan Pairs Babychanco with Kondo

Deborah Joy Peter

January 9, 2019January 25, 2019

In a new push by Pantene Japan starring Sato Kondo and babychanco, uniqueness and self-expression are being upheld as the key message. Pantene Japan has...

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Featured Industry News

Choice Hotels Hands McKinney Creative Remit

Anisha Kapoor

January 8, 2019January 8, 2019

Following a nationwide agency search, Choice Hotels has awarded the creative business for its full portfolio of hospitality brands to McKinney. Choice Hotels International has...

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Advertising Featured News

McCann Health Names Eastwood Global CCO

Joshua Hughes

January 8, 2019January 8, 2019

McCann Health has filled the position of Global Chief Creative Officer with the appointment of longtime creative leader, Matt Eastwood. McCann Health has named Matt Eastwood its...

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Advertising Featured News Videos

Subway Canada Unveils Mighty Melts Collection

Joshua Hughes

January 7, 2019January 8, 2019

Subway Canada has released a limited-edition sandwich collection with its $4 Mighty Melts promotion that features three choice meat flavours. Subway Canada has introduced a...

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Advertising Featured News Videos

Lexus Reveals Inaugural UX Compact Crossover

Joshua Hughes

January 4, 2019January 4, 2019

Lexus has rolled out a marketing campaign, The New Frontier, in the United States. The push launches the city-centric UX luxury crossover. Lexus has created...

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Advertising Featured News Videos

Dodge Partners with Lego for Metamorphosis

Joshua Hughes

January 3, 2019January 4, 2019

Dodge and Lego have rolled out a Speed Champions building set featuring the Challenger SRT Demon and a new marketing campaign. Dodge and the Lego...

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Advertising Featured News

Planet Fitness Gets into the Smoove Groove

Joshua Hughes

December 28, 2018December 28, 2018

Planet Fitness has teamed up with J.B. Smoove for a new ad campaign focused on driving membership and empowering people to get healthy. Planet Fitness has...

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Campaigns Featured News Videos

Zift Touts Benefits of App with Campaign

Olivia Pearce

December 27, 2018January 4, 2019

Mobile app service, Zift, has kicked off an advertising campaign across television to educate parents with young children on its advantages. Zift, the mobile app...

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Advertising Featured News Videos

Wisconsin Tourism Push Stars Donald Driver

Joshua Hughes

December 21, 2018December 24, 2018

The Wisconsin Department of Tourism has teamed up with former Green Bay Packers athlete, Donald Driver, for a new marketing effort. The Wisconsin Department of Tourism has...

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Advertising Featured News

Essence Takes on Media Duties for India’s Airtel

Joshua Hughes

December 19, 2018December 19, 2018

Essence has been awarded the integrated media remit of Indian telco, Airtel, with the appointment set to take effect on 1 January 2019. Essence has...