7-Eleven Archives | World Branding Forum

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The global convenience store retailer, 7-Eleven, celebrated its 96th birthday recently with Slurpee Day celebrations and a limited-edition digital collectible. Toasting to the occasion, customers...

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Branding Design Featured Marketing News

Forever 21 collaborates with 7-Eleven for its latest summer collection

Olivia Pearce

August 14, 2020

Forever 21 is taking to Instagram and TikTok to promote the 7-Eleven collection with a dance challenge, polls, games and sweepstakes for fun and free...

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Branding Featured News

7-Eleven Donates 1 Million Masks to FEMA amid pandemic

Olivia Pearce

April 1, 2020April 1, 2020

7-Eleven, Inc. has donated 1 million masks to the Federal Emergency Management Agency (FEMA) to aid the medical community who are tirelessly battling the coronavirus...

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Campaigns Featured News

7-Eleven Welcomes 2019 with Beverage Special

Anisha Kapoor

December 24, 2018December 24, 2018

Convenience retailer, 7-Eleven, has launched a holiday promotion. Its brewed coffee and bottled water will be sold for 19 cents on 1 January. Convenience retailer,...

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7-Eleven Canada First to Tap WeChat and Alipay

Thomas Ng

November 23, 2018November 23, 2018

Flaunting its tech savvy, 7-Eleven has embraced mobile payments by introducing WeChat Pay and Alipay at participating stores in Canada. Convenience retailer, 7-Eleven, has announced that...

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Campaigns Featured News

Snickers Stuffs Hanger with Hungerithm Return

Deborah Joy Peter

November 13, 2018November 13, 2018

Snickers is again activating its Hungerithm consumer promotion. US shoppers will be able to enjoy coupon discounts at 7-Eleven stores. For a second consecutive year,...

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Branding Featured News

7-Eleven to Bid Vietnam a Good Morning on 15 June

Deborah Joy Peter

June 7, 2017June 7, 2017

Global convenience-retail chain, 7-Eleven, has set foot in Vietnam, with the country’s first store slated to open in Ho Chi Minh City next week. The...

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Branding Featured News

7-Eleven and Jones Soda Add Pop with 7-Select

Olivia Pearce

February 18, 2016February 18, 2016

Featuring five flavours, the range has debuted as the first premium carbonated class in the aforementioned private brand line-up Global convenience retailer, 7-Eleven, and beverage...