World Branding Forum

Read Time:3 Minute, 19 Second

Publicis•Poke has just made a series of recent hires and promotions after being restructured in June this year. Alexandra Mimoun has been hired to be...

Read Time:4 Minute, 5 Second

Samsung brings Good Vibes to deafblind and vision impaired

Thomas Ng

September 11, 2019September 11, 2019

Samsung Good Vibes enables deafblind to have two-way communication with their caregivers, family and friends whilst Relúmĭno is a visual aid application for people with...

Read Time:2 Minute, 16 Second

Campaigns Featured Marketing News

Hyundai US markets new Palisade as perfect SUV for the family

Olivia Pearce

September 5, 2019

Hyundai: Four new US TV spots highlight how brand's new eight-passenger flagship SUV make driving better, no matter how you family In the US marketing...

Read Time:1 Minute, 33 Second

Advertising Industry Marketing

WPP to open new campus in San Francisco

Anisha Kapoor

August 30, 2019

WPP move shows commitment to serve companies like Amazon, Facebook and Google WPP will create a co-location campus in the heart of the US tech...

Read Time:1 Minute, 50 Second

Advertising Campaigns Featured News

American Express promises to be “right behind you” in latest campaign

Nathaniel Mark

August 30, 2019

American Express US Open ad brings out real emotions from real people In its latest campaign, which aired on Monday during the US Open this...

Read Time:2 Minute, 12 Second

Advertising Branding Industry Marketing

Leo Burnett Chicago Names Jordan Doucette Chief Creative Officer

Joshua Hughes

August 6, 2019

Leo Burnett Chicago - Doucette will oversee agency's creative and production departments Leo Burnett Chicago elevated Jordan Doucette to the role of Chief Creative Officer....

Read Time:1 Minute, 41 Second

Advertising Industry

Fallon Appoints Kara Buckner as MD And Chief Strategy Officer

Anisha Kapoor

July 19, 2019

During her first stint at Fallon, Buckner's client list included Nordstrom, PBS, and United Airlines Kara Buckner returns to Fallon to manage the agency and...

Read Time:2 Minute, 40 Second

Advertising Branding Industry Public Relations Technology

Ad Council Announces New Board Chair David Fischer

Anisha Kapoor

July 1, 2019

Ad Council continues tradition of rotating Board Chairs every year between its four sectors David Fischer, Chief Revenue Officer of Facebook, has been named Chair...

Read Time:2 Minute, 15 Second

Branding Design Featured News

Pedigree Introduces SelfieStix for Perfect Pup Selfies

Olivia Pearce

June 26, 2019June 26, 2019

Pedigree Dentastix helps parents get closer to their pups to record the most beautiful moments of life together Pet parents love taking photos with their...

Read Time:2 Minute, 17 Second

Industry Marketing Technology

Accenture Launches “Marketing Disrupted” Podcast Series

Anisha Kapoor

June 18, 2019

Seven-episode series is hosted by Accenture’s Brent Chaters and technology reporter Amber Mac Accenture has launched Marketing Disrupted, a seven-episode podcast series focusing on key...

Read Time:1 Minute, 0 Second

Branding News

Amazon now the world’s most valuable brand

Olivia Pearce

June 11, 2019August 30, 2019

Amazon has become the world's most valuable brand in 2019. Brand Z, the world’s largest brand equity base has announced that Amazon has finally beaten...

Read Time:1 Minute, 7 Second

Ketchum Appoints Caio Bamberg Brazil CEO

Anisha Kapoor

March 15, 2019March 18, 2019

Ketchum Brazil has named former Wunderman lead, Caio Bamberg, its chief executive officer. He takes the reins from CEO, Valeria Perito. Ketchum has announced the appointment...