World Branding Forum

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In recognition of Billie's connection to the ukulele as her first instrument and the history of the ukulele in Hawaii, Billie and Fender is making...

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Campaigns Featured News

Fender partners Australia’s Support Act music charity to help musicians

Olivia Pearce

August 19, 2020

Fender hopes to provide much-needed support to Australian musicians, road crew and industry workers who have been impacted by the pandemic Fender Music Australia Pty...

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Featured Marketing News

Fender Reveals What’s Next for Guitar Artistes

Anisha Kapoor

February 28, 2019February 28, 2019

The brand’s inaugural global artiste marketing initiative, Fender Next is a platform to showcase talent representing the new face guitar culture. Fender has launched an...

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Branding Featured News Videos

Fender Strikes a Chord with Country Music’s Brad Paisley

Olivia Pearce

July 12, 2017July 14, 2017

Brad Paisley has joined the Fender artist signature series, which features his own Road Worn Telecaster guitar created with the brand. Fender has partnered with...

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Branding Fashion Sport

Skechers Announces Isco Alarcón as New Ambassador

Nurul Rustam

February 21, 2025February 21, 2025

Skechers has expanded its sports partnerships by signing Isco Alarcón, the prominent Real Betis Balompié player. [embed]https://www.instagram.com/p/DGS3phJNKRL/?img_index=1[/embed] Joining the Skechers team, Isco Alarcón is immediately...

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Branding Campaigns

Billie Eilish Says “Your Turn” to Embrace Your Scent

Nurul Rustam

February 7, 2025February 7, 2025

Billie Eilish’s ‘Your Turn’ has arrived. A captivating blend of sandalwood, ginger, and peach, this new fragrance is as unique and individual as Billie herself.

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General News Tech

Palworld Faces Lawsuit from Nintendo Over ‘Pokemon with Guns’ Game Character Dispute

Nurul Rustam

September 26, 2024

Nintendo has filed a lawsuit against Pocketpair, the developer of Palworld, alleging that the game infringes on Pokémon intellectual property.

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General

Why Desaru Coast Malaysia, Is the Perfect Getaway Destination

Nurul Rustam

January 8, 2024January 8, 2024

Situated along the coastline facing the South China Sea, Desaru Coast is located in the south-eastern part of the Malaysian Peninsular, specifically in the state...

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Branding Campaigns Featured News

Pacsun amplifies theme of exploration and road trips with Land Rover

Olivia Pearce

August 20, 2021

Pacsun's campaign brings consumers on a journey at a time where both are highly sought after Pacsun is proud to announce its first-ever collaboration with...

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Advertising Branding Campaigns Featured Marketing News Press Release Public Relations

World Branding Awards 2020-2021 sees over 400 named ‘Brand of the Year’

Eliza Jane

December 15, 2020December 16, 2020

More than 250,000 consumers participate in the 2020-2021 World Branding Awards The highly prestigious World Branding Awards – the ultimate global brand recognition accolade, now...

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Branding Featured Marketing News Technology

Klarna launches a followable Wish lists feature for its consumers

Thomas Ng

August 5, 2020

Klarna’s Wish list feature allows users to save and add products they want from any online store, as well as set up price-drop alerts for...

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Campaigns Featured News

Ogilvy Paris and SNCF kill public urination problem

Olivia Pearce

August 23, 2019

Ogilvy Paris and SNCF prove that behavioural science and creativity can influence behaviour and improve user experience In July, the SNCF Nudge Unit turned to the...