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SK-II Launches #ChangeDestiny with Cate Blanchett
In line with its worldwide roll-out, SK-II's latest push debuts in the U.S. with the premiere of a New York pop-up studio and video featuring...
Blue Chip Fills Executive Creative Director Role for Chicago
The former Saatchi & Saatchi veteran steps into lead creative role, bringing with him 30 years of experience having worked on accounts like Toyota...
Beth Balsam to Join Hill+Knowlton Strategies as U.S. CEO
Hill+Knowlton Strategies has announced that Beth Balsam will be joining the firm this autumn as President and CEO of its U.S. operations. The award-winning...
Third Day of Cannes Lions Brings Further Awards and Forward-Thinking
Results from a further five Cannes Lions entry sections were revealed at the second of the week’s awards ceremonies, bringing to an end another...
Selena Gomez Shines as Pantene’s Newest Ambassador; Strong Is Beautiful” Campaign will Debut August...
World-Wide Multi-Platinum-Selling Singer and Actress Named New Face of Iconic Hair Care Brand.
Actress, recording artist and trendsetter Selena Gomez knows a thing or two...
IRI Announces Most Successful U.S. Consumer Packaged Goods Brands of 2014
Thousands of new brands hit retail shelves during 2014, yet only 200 achieved best-of-the-best IRI New Product Pacesetter status. These products captured cumulative year-one...
Nature’s Power Revealed in New Old Spice Fresher Collection Marketing Campaign
Old Spice transforms New York City’s concrete jungle into lush pine forest with experiential vending machine, offering prizes in exchange for bountiful nature items.
Harnessing...
Old Spice Debuts “Dadsong” Holiday Ad
New integrated campaign depicts how mums and dads react differently to sons' entry to manhood, featuring lyrics from Flight of the Conchords' songwriter Bret...
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