World Branding Forum

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Zuffenhausen Celebrates the Original Sports Car and Design Icon In Zuffenhausen, Germany, the one millionth model rolled off the production line, a Carrera S in...

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Branding Featured News

Huawei Premieres the Mate 9 and Porsche Design

Olivia Pearce

November 3, 2016November 3, 2016

Following the success of the Huawei P9, the Mate 9 series features the second generation dual-lens camera co-engineered with Leica. Huawei has unveiled the Mate...

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Branding Featured News

Porsche Offers Free Luxury with Delta Private Jets

Olivia Pearce

September 15, 2016September 15, 2016

Private-to-commercial Porsche transfers are available to Delta Private Jets members in select locations, including New York and Los Angeles. Porsche and Delta Private Jets have entered...

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Featured Marketing News

Porsche Powers Up Cayenne with Nexen Tire Alliance

Anisha Kapoor

September 5, 2016September 5, 2016

The move by Porsche marks a first for the global tyre manufacturer in terms of original equipment tyre partnerships with the carmaker. Porsche has inked...

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Branding Campaigns Design Featured News

Porsche Canada Kick Starts E-Performance Push

Olivia Pearce

November 23, 2015November 23, 2015

The campaign is set to travel nationwide to communicate the manufacturer's pledge to offer performance-oriented products Porsche Cars Canada has launched an E-Performance campaign set...

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Featured General Marketing News

The Trend of Famous Luxury Retail Expansion in International Airports

Nurul Rustam

April 12, 2024April 11, 2024

Luxury retailers are increasingly turning to international airports as prime locations to connect with luxury buyers, highlighting a growing global demand for luxury retail encounters...

Read Time:7 Minute, 56 Second

Featured General

The Most Anticipated Electric Vehicles Coming Soon in 2024

Nurul Rustam

February 19, 2024February 19, 2024

From cutting-edge technology to environmentally friendly design, these EVs are ready to transform the driving experience and pave the way for a greener tomorrow. As...

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General News

Frédéric Arnault Is the New CEO of LVMH Watches

Nurul Rustam

January 9, 2024January 9, 2024

Frederic Arnault, one of the Arnault’s heirs of the LVMH Chairman and CEO Bernard Arnault, has recently been appointed as the new Chief Executive Officer...

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Featured General

How to Pronounce Brand Names Correctly: 60 International Brands

Ashley Ooi

August 29, 2023August 29, 2023

The language – or languages – we grow up with shapes the way we speak, think, and even perceive the world. Of all the languages...

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LG Acquires Global Premium Automotive Lighting Company ZKW Group

Thomas Ng

April 27, 2018June 13, 2023

The €1.1 Billion Deal is the Largest in LG's 60 Year History The Board of Directors of LG Electronics (LG) approved the acquisition of automotive...

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Branding Featured News

Kelley Blue Book 2018 Brand Image Award Winners Revealed

Olivia Pearce

March 28, 2018May 8, 2018

Automotive Brands Are among the Most Recognisable, Most Valued Brands in the World. There are few products more ubiquitous in our day-to-day lives than the...