World Branding Forum

Read Time:57 Second

The offering joins other premium privileges like room upgrades, savings via website bookings, early sales previews, and more AccorHotels has launched Elite Experience, a new...

Read Time:59 Second

Branding Campaigns Featured News Videos

Sanuk Catches the Surf with New Jersey’s Peterson

Deborah Joy Peter

January 13, 2016January 13, 2016

Expanding its roster of female ambassadors, the brand has appointed the professional surfer as its most recent addition Deckers Brands owned footwear giant, Sanuk, has added...

Read Time:1 Minute, 31 Second

Branding Campaigns Featured News

HelloFresh Cooks Up Deal with Jamie Oliver

Olivia Pearce

January 4, 2016January 4, 2016

The celebrity chef’s recipes will be included in the brand’s boxes each week to offer a helpful setup for easy home cooking HelloFresh and Jamie...

Read Time:1 Minute, 43 Second

Verve Mobile Nabs Nokia’s Ollila for Dual Role

Thomas Ng

January 4, 2016January 4, 2016

As General Manager and Chief of Staff, he will work with company lead, Tom Kenney, to grow the innovation team Mobile advertising firm, Verve, has named...

Read Time:2 Minute, 49 Second

Genesis Burson-Marsteller Beefs Up Indian Leadership

Deborah Joy Peter

December 24, 2015December 24, 2015

The firm has confirmed several key senior appointments and internal promotions which are slated to take effect at the onset of 2016 Global public relations...

Read Time:1 Minute, 24 Second

Branding Campaigns Featured News

Sheraton Adds Cheer to Delays with Holiday Push

Olivia Pearce

December 22, 2015December 22, 2015

The exercise makes it possible for consumers to convert their travel delays into an opportunity to win prizes across the festive season Sheraton Hotels and...

Read Time:1 Minute, 57 Second

Branding Featured News Social Media Videos

Rimmel Begins Hunt for London Look with Rita Ora

Olivia Pearce

December 21, 2015December 21, 2015

Successful contestants will serve as online advocates responsible for expanding the brand’s footprint of the ‘London Look’ worldwide Coty-owned cosmetic behemoth, Rimmel London, has rolled...

Read Time:1 Minute, 32 Second

Branding Campaigns Featured News Videos

Bridgestone Drives NHL Sports Sponsorship

Olivia Pearce

December 16, 2015December 16, 2015

The initiative allows amateur goalies to showcase their talent whilst connecting customers to the tyre giant’s Blizzak brand promise Bridgestone has launched a campaign themed, The...

Read Time:1 Minute, 6 Second

Advertising News

PayPal Kicks Off First Super Bowl Global Push

Joshua Hughes

December 16, 2015December 16, 2015

The launch is designed to start a larger conversation about a reimagined financial world which the brand believes must include all Global digital commerce juggernaut,...

Read Time:2 Minute, 0 Second

Advertising Featured News

Kérastase Dolls Up with Rubik for L’Incroyable Blowdry

Olivia Pearce

December 15, 2015December 16, 2015

Her role involves a transformational photo series of 10 images depicting new hairstyles to highlight the new product by the marque Kérastase has named globally-acclaimed supermodel,...

Read Time:1 Minute, 41 Second

Branding Featured News Technology

Jaguar Shifts into Gear for FIA Formula E Championship

Joshua Hughes

December 15, 2015December 15, 2015

Set to enter the race’s third season in the fall of 2016, the competition marks the automotive giant’s return to global motorsport Returning to global...

Read Time:2 Minute, 21 Second

Branding Featured News Videos

Sports Illustrated Serves Williams with SOTY Title

Olivia Pearce

December 14, 2015December 14, 2015

It recognises her three major title wins and completion of the Serena Slam; she has won three Grand Slams since the 2014 U.S. Open Time’s Sports Illustrated has...