World Branding Forum

Read Time:1 Minute, 18 Second

The music-inspired partnership is an extension of the One Life/Live campaign by Rémy Martin which celebrates people and their talents. Rémy Martin has launched the...

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Advertising Featured News Videos

Clairol Brings Tracey Norman Back for Nice’n Easy

Joshua Hughes

August 16, 2016August 16, 2016

Norman is set to appear in the campaign’s print advertisement and her first Clairol television commercial launches in January next year. Clairol, under Procter &...

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Branding Featured News

Revlon Rolls Volume into One-Step Dryer Series

Deborah Joy Peter

August 16, 2016August 16, 2016

The Revlon Salon One-Step Hair Dryer and Volumizer offers a styling tool that places creativity and control in the consumer’s hands. Revlon has launched its...

Read Time:1 Minute, 52 Second

Advertising Featured News

Twitter Connects with Pepsi Over Promoted #Stickers

Joshua Hughes

August 15, 2016August 15, 2016

The Promoted #Stickers campaign marks the largest tie-up between Twitter and Pepsi to date, and is a result of months of collaboration. Twitter has welcomed...

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Featured Marketing News Videos

Kids Foot Locker Hits School with Kyrie Irving

Deborah Joy Peter

August 4, 2016August 4, 2016

In the new spot, the star meets one his biggest fans who is decked out in fresh Nike gear from Kids Foot Locker, and they do...

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Featured Marketing News

Mytyres.co.uk Rewards Loyalty for Anniversary

Deborah Joy Peter

August 1, 2016August 1, 2016

Mytyres.co.uk, in partnership with Michelin, will hold a two-ticket prize draw for a BMW Goodwood Driving Experience giveaway. In celebration of its fifteenth anniversary festivities,...

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Ketchum Names Barri Rafferty Worldwide President

Anisha Kapoor

July 20, 2016July 20, 2016

In her new Ketchum role, she will advance the group’s momentum, seize opportunities, and help manage its growth on a global basis. Ketchum has named...

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Mitsubishi Gets Smart and Mobile with Mirage G4

Thomas Ng

July 19, 2016July 19, 2016

The newly-launched interactive Mitsubishi Mirage G4 experience allows drivers to use their phones and laptop together to test the car. Mitsubishi Motors North America has launched a...

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Branding Featured News

Expedia Adds Rail to UK’s Online Travel Retail Space

Deborah Joy Peter

July 18, 2016July 18, 2016

While there are plans to expand the offering into other markets, Expedia UK customers will be the first to book rail travel online. Expedia is set...

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Branding Featured News

Conrad Hotels & Resorts Lands on Bora Bora Shores

Olivia Pearce

July 15, 2016July 15, 2016

Formerly Hilton Bora Bora Nui Resort & Spa, the property will undergo a multi-million-dollar makeover and open as Conrad Bora Bora Nui. Conrad Hotels & Resorts, a...

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News Public Relations

FleishmanHillard Beefs Up Leadership in DC

Deborah Joy Peter

July 13, 2016July 13, 2016

FleishmanHillard names Kris Balderston to President, Global Public Affairs and Strategic Engagement and Robert Hoopes to GM of FH Washington, DC. FleishmanHillard has appointed Kris Balderston to the role...

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Branding Featured News

Bacardí Raises Glass to Exclusive Swizz Beatz Deal

Olivia Pearce

July 11, 2016July 11, 2016

The artiste and music producer has been named the marque’s Global Chief Creative for Culture for a portfolio of Bacardí brands. Bacardí has inked an exclusive...