World Branding Forum

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The $250 million transformation of Hyatt Regency Sydney includes a new 25-storey tower, alongside more than 200 additional guestrooms. Hyatt Regency has returned to Sydney...

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Featured Marketing News

Pepsi Decks the Halls with Holiday Cheer and Emojis

Deborah Joy Peter

November 28, 2016November 28, 2016

Pepsi has added a festive layer to its PepsiMoji push in the United States with the release of holiday-themed emojis and gift inspirations. Pepsi is...

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Advertising Featured News Videos

PokerStars Ups the Ante with Football’s Cristiano Ronaldo

Joshua Hughes

November 24, 2016November 24, 2016

PokerStars has launched a digital series in line with its #raiseit campaign featuring Cristiano Ronaldo, Dwayne Wade, and 14 videos. PokerStars has released its #raiseit...

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Advertising Featured News Videos

Subaru of America Shares the Love with New Push

Joshua Hughes

November 18, 2016November 18, 2016

Currently in its ninth year, the Subaru Share the Love programme returns with five new spots featuring more real stories from real people. Subaru of...

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Apple Opens Registration for Hour of Code Series

Thomas Ng

November 18, 2016November 18, 2016

Hour of Code programmes at Apple locations will entail an introduction to Swift Playgrounds, a free new app for iPad which elevates coding. Apple has opened...

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Branding Featured News

Lego Debuts World’s Largest Retail Store in London

Olivia Pearce

November 17, 2016November 18, 2016

The largest Lego store opens in Leicester Square, with a focus on inspiring creativity through new experiences and interactive workshops. Global play materials giant, the...

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Featured Marketing News Videos

Hanes Ends the Smellfie with Antimicrobial Finish

Joshua Hughes

November 7, 2016November 7, 2016

The FreshIQ debut for men is being supported by a Hanes push titled End the Smellfie, which entails television and digital advertising. Apparel label, Hanes,...

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Branding Campaigns Featured News

Stuart Weitzman Steps into Style with the Gigi Boot

Olivia Pearce

October 25, 2016October 25, 2016

Titled #doitright, a short directed by James Franco is slated to premiere across the Stuart Weitzman website to kick off the global debut. Stuart Weitzman...

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Featured Marketing News

WestJet Elevates Travel Care with Virtual Assistance

Deborah Joy Peter

October 25, 2016October 25, 2016

For its Owners Care campaign, WestJet created a new spot featuring three virtual assistants who help a family on their Hawaiian vacation. WestJet has unveiled the...

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Design Featured News

Sheraton Grand Elevates London Luxury Experience

Anisha Kapoor

October 20, 2016October 20, 2016

The Sheraton Grand London Park Lane has reopened its doors after a multi-million-pound makeover of its 303 guestrooms and public spaces. Sheraton has opened the...

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Branding Featured News

eBay Collective to Enhance Shopper Experience

Olivia Pearce

October 17, 2016October 17, 2016

eBay Collective was created for the brand’s 164 million buyers on the lookout for sought-after products from trusted dealers and galleries. Online retail giant, eBay...

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Branding Campaigns Featured News Videos

Dove Chocolate Celebrates Going from Bean to Bar

Olivia Pearce

October 12, 2016October 12, 2016

The digital campaign features three videos with Chef Morou Ouattara and covers the Dove Chocolate making journey and brand heritage. Mars Chocolate North America has...