World Branding Forum

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American Airlines shows support for efforts to fight poverty and build community CHOICE Humanitarian and American Airlines Group are demonstrating their commitment to making a...

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Branding Featured News

Leicester City Football Club and Xpress Money Announce New Partnership

Olivia Pearce

August 9, 2019

Leicester City FC names Xpress Money as Official Money Transfer Partner Leicester City Football Club has partnered with one of the world's fastest-growing money transfer...

Read Time:1 Minute, 31 Second

Advertising Industry

WPP Appoints Jasmine Whitbread to the Board

Anisha Kapoor

August 9, 2019

WPP Board to "benefit from her breadth of perspective and knowledge of many client sectors that WPP serves" WPP today announced the appointment of Jasmine...

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Featured Marketing News

Sky Sports secures Screwfix sponsorship

Anisha Kapoor

August 5, 2019August 5, 2019

Screwfix have become the first company to sponsor Sky Sports in a new seven-figure deal. As the ‘Official Partner’, Screwfix will be able to use...

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Advertising Campaigns Featured News

Coach Launches Autumn 2019 Global Advertising Campaign

Joshua Hughes

July 26, 2019

Coach campaign shows the new global cast in iconic locations around New York City Coach launched its campaign for Autumn 2019, unveiling Creative Director Stuart...

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Branding Campaigns Featured News

VOSS Water and Dwayne Johnson Announce Strategic Partnership

Olivia Pearce

July 26, 2019

VOSS stake acquired by Dwayne Johnson who will serve as strategic advisor as it expands into new categories, packaging and platforms VOSS Water has announced...

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Branding Featured News Technology

LG Bolsters Ultra-Premium Presence At 2019 Evian Championship

Thomas Ng

July 26, 2019

LG Signature to take centre stage on all four days through a variety of events at the 2019 Evian Championship LG Electronics (LG) will celebrate...

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Visa Sets Sights on a “Cashless Japan” a Year before Tokyo 2020

Thomas Ng

July 25, 2019

Visa and its partners build a digital legacy for Japan and help to accelerate economic growth With one year to go until the Olympic Games...

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Advertising Featured Marketing News

Budwesier signs with Premier League and LaLiga

Joshua Hughes

July 24, 2019July 24, 2019

AB Inbev, owner of Budweiser has signed a partnership deal with England & Wales’ FA Premier League and Spain’s LaLiga with advertising to cross over...

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Campaigns Featured News

Gap Celebrates Back To School with the Launch of ‘Forward’ Campaign

Olivia Pearce

July 24, 2019

Gap 'Forward' campaign features cast of bold kids who are breaking boundaries Gap, an iconic American clothing brand, launched the GapKids 'Forward' Back To School...

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Advertising Industry

Ad Council Launches Consultancy ‘Ad Council Edge’

Anisha Kapoor

July 22, 2019July 22, 2019

Ad Council arm will advise foundations, nonprofits and companies on ways to inspire and engage the public around social change The Ad Council, a leading...

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Featured Marketing News

Tru Kids Brings Toys”R”Us Stores Back in the US

Nathaniel Mark

July 19, 2019

Tru Kids partners with b8ta to bring reimagined Toys"R"Us stores to US kids and families Tru Kids Brands, the parent of the Toys"R"Us brand will bring...