World Branding Forum

IKEA launches ‘Fortune Favours the Frugal’ sustainability campaign

January 5, 2021January 5, 2021

IKEA hopes to reposition the notion of ‘frugal’, highlighting the benefits of being thrifty and sustainable instead, for both people and the planet alike IKEA...

Read Time:2 Minute, 5 Second

Spotify set to launch in South Korea in the first half of 2021

January 5, 2021January 5, 2021

Spotify's launch in South Korea will give Korean listeners access to over 60 million tracks and over 4 billion playlists Since Spotify debuted its first K-Pop...

Read Time:2 Minute, 15 Second

Mtn Dew partners Burton Snowboards to promote a sustainable future

January 4, 2021

Mtn Dew supports Protect Our Winters with a donation on behalf of pro snowboarder Danny Davis Mtn Dew and Burton Snowboards unite to announce, One...

Read Time:1 Minute, 51 Second

Pony Malta ‘hacks’ FIFA 21 and creates the first all-female club, SHE F.C.

December 21, 2020June 13, 2023

Pony Malta and agency MullenLowe SSP3 “hacked” FIFA 21 to create the squad, building female forms based on existing male avatars AB InBev's Pony Malta...

Read Time:2 Minute, 27 Second

Campaigns Featured News Technology

Samsung UK announces its latest initiative, ‘Samsung Spotlight’

Eliza Jane

December 17, 2020December 17, 2020

Samsung's initiative is set to offer a platform for performing artists to showcase their skills and talents across the nation in the wake of the...

Read Time:1 Minute, 25 Second

Domino’s commits more than US$9.6 million to frontline worker bonuses

December 17, 2020December 17, 2020

Domino's gives more that 11,500 company-owned stores and supply chain hourly team members and drivers will receive a special bonus in December Domino's Pizza Inc.,...

Read Time:2 Minute, 23 Second

Samsung launches TikTok app on its Smart TV’s in Europe

December 15, 2020December 15, 2020

The new global partnership launches first in the UK with millions of Britons now able to exclusively watch TikTok on Samsung Smart TVs Samsung Electronics...

Read Time:1 Minute, 53 Second

Toyota Motor Europe announces the launch of KINTO Europe

December 14, 2020December 14, 2020

KINTO Europe, a joint venture between Toyota Motor Europe (TME) and Toyota Financial Services (TFS) to open in April 2021, based in Cologne KINTO is...

Read Time:3 Minute, 15 Second

Branding Featured News

Samsung inspires Samm Henshaw with a photo of a grinning dog

Joshua Hughes

December 11, 2020December 11, 2020

Samm Henshaw releases new music inspired by an impromptu pet pic captured on a Samsung smartphone Samsung Electronics Co., Ltd has announced a fresh and...

Read Time:2 Minute, 16 Second

Branding Campaigns Featured News

Jane Walker by Johnnie Walker celebrates women breaking boundaries