World Branding Forum

Read Time:5 Minute, 35 Second

Channel 4's new film captures the blood, sweat, sacrifices and dedication of the behind-the-scenes lives of Paralympians Channel 4 has launched a major new advertising...

Read Time:1 Minute, 57 Second

Campaigns Featured News

Young Hero launches PRIDE 365 to support LGBTQ+ artists year-round

Olivia Pearce

July 14, 2021July 15, 2021

Young Hero offers a platform for LGBTQ+ artists and brands to join forces and collaborate on creative projects and branded content Creative youth-culture agency and...

Read Time:2 Minute, 10 Second

Campaigns Featured News

Magnum creates a foodie experience that evokes all the senses

Olivia Pearce

July 12, 2021

Magnum's foodie experience brings to life the brand's belief that pleasure has more than one layer Called the “Magnum pleasure sensorium”, it celebrates the brand’s...

Read Time:3 Minute, 59 Second

Branding Featured Marketing News

Freaks of Nature re-launches as Over The Spoon with Robot Food

Olivia Pearce

July 9, 2021

Over The Spoon aims to take the range from the specialist food aisle to the mainstream chiller to go pot-to-pot with dairy counterparts. Free-from pudding...

Read Time:1 Minute, 42 Second

Branding Industry News

5WPR welcomes internationally acclaimed publishing house

Anisha Kapoor

July 8, 2021July 8, 2021

5WPR is tasked with further introducing the international publishing house to the US market 5W Public Relations (5WPR), one of the largest independently-owned PR firms...

Read Time:2 Minute, 20 Second

Branding Featured News

Ralph Lauren announce first-of-its-kind global partnership with G2 Esports

Thomas Ng

July 6, 2021

Ralph Lauren and G2 launches a series of digital-first activations on TikTok and Twitch, as well as global campaigns and events Global luxury fashion brand...

Read Time:2 Minute, 55 Second

Campaigns Featured News

SmartWater encourages Americans to ‘Keep Living Smart’

Olivia Pearce

July 6, 2021

SmartWater's post-pandemic campaign features comedian and actor, Pete Davidson to commemorate the first-ever Rehydration Day As Americans geared up for the most-anticipated July 4th holiday...

Read Time:3 Minute, 15 Second

Campaigns Featured News

Nestlé Waters expands its current efforts to manage water sustainably

Olivia Pearce

July 5, 2021

Nestlé Waters targets positive water impact by regenerating local water cycles Nestlé Waters will expand its current efforts to manage water sustainably and increase its...

Read Time:2 Minute, 38 Second

Branding Campaigns Featured News

Unilever commits to building a more equitable and inclusive society

Joshua Hughes

July 5, 2021

Unilever lays the groundwork for a purpose-led approach to working with college athletes with the first campaign from Degree Deodorant As a company committed to...

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Campaigns Featured News

Lay’s RePlay gives chip packs an extraordinary second life

Olivia Pearce

July 1, 2021

PepsiCo's Lay's RePlay creates sustainable football pitches for communities around the world by transforming empty chip packs into places to play When is a bag...

Read Time:4 Minute, 0 Second

Campaigns Featured News

Tide partners with NASA to design first laundry detergent for space

Olivia Pearce

June 28, 2021

Tide partners with NASA in a Space Act Agreement to explore how to efficiently clean astronauts’ clothing in resource-constrained environments Tide has signed a Space...

Read Time:3 Minute, 2 Second

Campaigns Featured News

Nike articulates a new vision for global football in new campaign

Olivia Pearce

June 28, 2021

Nike's film focuses on empowering and uniting football players, helping them to realize their collective power to create a new version of the game Nike's...