5WPR is tasked with further introducing the international publishing house to the US market
5W Public Relations (5WPR), one of the largest independently-owned PR firms in the US, welcomes award-winning publishing house, Cuento de Luz, to their roster of acclaimed publishers and authors.
Based in Madrid, Spain, but with an international outlook, Cuento de Luz, founded by writer and humanitarian Ana Eulate, publishes bodies of work in both English and Spanish for global distribution. Each book is written with the intention to take the imagination on a journey, promote universal values and raise awareness about the environment.
5WPR is tasked with further introducing the international publishing house to the US market through a strategic media programme that includes supporting the launch of upcoming book releases and best-selling titles and highlighting Cuento de Luz’s rich history, commitment to sustainability, and dedication to promoting peace and respecting differences.
“We are thrilled to be the agency chosen to represent Cuento de Luz,” said 5WPR Consumer Practice President, Dara A. Busch. “We see tremendous opportunity to connect Cuento de Luz with consumers through their beautiful stories and illustrations, and the powerful causes that inspired them.”
Cuento de Luz book themes include, among others, freedom of expression, migration & change, environment deforestation, and cultural diversity. In addition, some Cuento de Luz stories are dedicated to small foundations led by brave entrepreneurs who use all of their profits for projects for education, nutrition, preserving the environment or helping to promote peace.
Cuento de Luz is a certified B Corporation and uses stone paper for book publishing, a new generation of paper that does not need trees, water or chemicals, saving more than 50% of the energy consumed compared to tree-based paper.
5W Public Relations helps consumer products and brands build strong, authentic relationships with customers. PR services offered to lifestyle clients include messaging and positioning, media relations, influencer relations, product launches, new market expansion campaigns, executive visibility programmes, fundraising announcements, content creation, sponsorships/partnerships, digital media campaigns, thought leadership and speaking opportunities.