World Branding Forum

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The network has elevated its previously poached CP+B director's role to include global business Stepping into the newly created role of Global Business Development Director,...

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Goodyear Celebrates 60-Year Tradition of U.S. College Football Aerial Coverage

Olivia Pearce

September 4, 2015

Season-long Marketing Campaign Will Highlight Traditions that Inspire Superior Performance As fans across the U.S. celebrate the start of another college football season, The Goodyear...

Marketing News

Former Microsoft GM James DeBragga Joins DocuSign as VP of International Marketing

Anisha Kapoor

September 3, 2015

LONDON and SAN FRANCISCO – DocuSign has appointed James DeBragga as its Vice President of International Marketing reporting to Chief Marketing Officer, Brad Brooks. A well-regarded...

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Industry News

Global sales and marketing firm ZS opens Singapore office

Anisha Kapoor

September 1, 2015September 1, 2015

Global sales and marketing firm ZS recently opened an office in Singapore in a move to expand its presence in the Asia-Pacific region. The new office is ZS's fifth location in Asia and 22nd worldwide....

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Branding Featured News

Tommy Hilfiger Launches Rafael Nadal Global Brand Ambassadorship

Olivia Pearce

August 27, 2015August 27, 2015

NEW YORK - Tommy Hilfiger, launched its global brand ambassadorship with iconic tennis star Rafael Nadal for Tommy Hilfiger underwear, tailored and fragrance with a pop-up tennis event in Bryant...

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Advertising Featured News

U.S. Growth Offsets Chinese Jitters at Ad Group WPP

Reuters

August 26, 2015August 26, 2015

By Kate Holton LONDON (Reuters) - Britain's WPP, the world's biggest advertising company, said it was on track to hit its demanding full-year sales target...

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Advertising News

TBWA Announces Merger of Canadian Operations

Joshua Hughes

August 24, 2015

TBWA Worldwide has merged leading network agencies TBWA\Toronto and Juniper Park to form a new agency, Juniper Park\TBWA. The Juniper Park partnership team of CEO...

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Marketing News

Jesse Lin Promoted To Vice Chairman, McCann Worldgroup APAC, And Chairman, MRM//McCann APAC

Anisha Kapoor

August 24, 2015

McCann Worldgroup today announced that Jesse Lin has been promoted to Vice Chairman of McCann Worldgroup Asia Pacific and Chairman of MRM//McCann APAC. Lin continues...

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News Public Relations

Beth Balsam to Join Hill+Knowlton Strategies as U.S. CEO

Anisha Kapoor

August 20, 2015

Hill+Knowlton Strategies has announced that Beth Balsam will be joining the firm this autumn as President and CEO of its U.S. operations. The award-winning strategic...

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News Public Relations

Publicis Names Guillaume Herbette As New CEO Of MSLGROUP

Anisha Kapoor

August 19, 2015

Will Also Serve as Executive Vice President of Publicis Worldwide PARIS – Global CEO of Publicis Worldwide, Arthur Sadoun, announced the appointment of Guillaume Herbette as...

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Apple Watch On Track to Capture 68% of Smart Watch Market According to Report

Thomas Ng

August 18, 2015

Market Intelligence Firm Believes That Apple Will Continue to Gain Momentum, Driven by Expansion of App Ecosystem, Growth of Apple Pay, Software Improvements, and Strong...

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Branding Featured News

Jacob’s Creek Sets Up To Serve At The US Open

Olivia Pearce

August 14, 2015

Jacob's Creek has entered into a partnership to become the Official Wine and Promotional Partner of the US Open Tennis Championships. The multi-year partnership will...