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Citi Launches “True Name” Feature with Mastercard Across the US
"True Name" is part of Citi's ongoing commitment to help create an equitable and inclusive culture
Citi is proud to unveil the bank’s latest step...
MasterCard releases a 60-second spot featuring True Name
MasterCard enables people to use their True Name on their cards
For many in the LGBTQIA+ community, the name on their credit, debit or prepaid...
Mastercard Scores Camila Cabello Alliance
Mastercard is collaborating with music artiste, Camila Cabello, to create unique experiences for cardholders under its Priceless platform.
Mastercard has inked a deal with recording...
MasterCard Taps into IoT with New Platform
The programme will bring payments to various consumer products across the automotive, fashion, technology, and wearables categories and more
MasterCard has introduced a new programme set to...
London Retains Crown in 2015 MasterCard Global Destinations Cities Index
Study reinforces the increasing importance of insights, innovation and experiences in building the smart cities of the future.
London has retained its position as the...
MasterCard and Gwen Stefani Join Forces to Surprise Cardholders
Relationship Kicks Off with new Apple Pay focused Ad Spot “Launching” Priceless Surprises
Grammy Award-winner Gwen Stefani is taking control of the Priceless Surprises launcher...
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Effective date: 24 May 2018
World Branding Forum CIC ("us", "we", or "our") operates the brandingforum.org, awards.brandingforum.org, survey.brandingforum.org and wbf.ac websites (the "Service" or "Services").
This...
IHG Hotels & Resorts thanks essential workers with surprise trips
IHG worked with corporate partner Mastercard to give back to those who looked after their communities during the COVID-19 pandemic
Since the coronavirus was declared...
Emirates partners Barclays for its First US Co-branded Credit Card
The credit card launch is in line with Emirates Skywards' strategy of offering its members more opportunities to earn Miles on the ground
Emirates Skywards,...
UK Government partners brands for its latest ad campaign
The UK government partners brands including Boots, BT, O2 and Vodafone for ‘Enjoy summer safely’ campaign
The UK government has partnered a slew of major...
Whatsapp brings on app payments to users in Brazil
Whatsapp makes sending money to loved ones as easy as sending a message in Brazil
Social communications app by Facebook, Whatsapp has announced that it...
Devika Bulchandani promoted to President of McCann North America
McCann Worldgroup announced that Devika Bulchandani has been promoted to President of McCann North America. She has been President of McCann New York and...
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