World Branding Forum

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Lexus campaign is designed to celebrate, provoke and satisfy curiosity Can you see with your ears? What emotion fits in the palm of your hand?...

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Advertising Featured News Videos

Lexus Recoupes Performance with Refined RC Line

Joshua Hughes

April 1, 2019April 2, 2019

Focused on high performance, Lexus has launched an ad campaign to introduce its improved line of RC coupes, with two spots just released.

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Branding Featured News

Lexus Lifts LC Coupe with Convertible Concept

Olivia Pearce

January 11, 2019January 29, 2019

The Lexus open-top idea marks the future direction of its LC flagship, while the dynamic design positions it as a halo for the entire brand....

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Advertising Featured News Videos

Lexus Reveals Inaugural UX Compact Crossover

Joshua Hughes

January 4, 2019January 4, 2019

Lexus has rolled out a marketing campaign, The New Frontier, in the United States. The push launches the city-centric UX luxury crossover. Lexus has created...

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Advertising Featured News Videos

Lexus Spreads December to Remember Cheer

Joshua Hughes

November 13, 2018November 13, 2018

Lexus has kick-started its 2018 December to Remember initiative. The campaign features three primary adverts for several key markets. For the nineteenth year in a row,...

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Advertising Featured News

Lexus Ad Reveals Its Relentless Attention to Detail

Joshua Hughes

June 12, 2018

New Lexus Performance, Crafted to the Extreme campaign made in partnership with Rhys Millen and Ozan Biron Crafting exceptional performance vehicles for luxury automaker Lexus...

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Campaigns Featured News

Lexus ‘Fast as h’ Campaign Clears the Air about Hybrid Performance

Olivia Pearce

May 2, 2018May 9, 2018

Campaign by Lexus Showcases the Performance, Value, and Styling of Its Hybrid Cars Lexus unveiled a new US marketing campaign to prove that choosing a hybrid...

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Featured Marketing News

Lexus and Mark Ronson challenge fans to ‘Make Your Mark’

Thomas Ng

May 19, 2017

Short Film Collaboration Through Music and Car to Herald the Luxury LC Both car and artist encourage fans to produce their own track to the...

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Campaigns Featured Marketing

New Era of Lexus Performance and Design

Thomas Ng

May 3, 2017May 4, 2017

Lexus Unveils Pivotal Marketing Campaign To Debut The First Ever LC And LC Hybrid To launch the first ever 2018 Lexus LC, a vehicle that...

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Campaigns Featured News

Mark Ronson Partners with Lexus to Launch the New LC

Olivia Pearce

April 11, 2017

Music producer Mark Ronson challenges audiences to 'Make Your Mark' in Lexus campaign Lexus latest creative collaboration with multi-award winning music producer Mark Ronson marks the launch of...