World Branding Forum

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INSTI HIV Self Test Detects HIV Two Weeks Sooner Than Other Brands bioLytical Laboratories, a world leader in rapid infectious disease tests is pleased to...

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Featured Marketing News

Colgate Brushes Up on Smile with Radiant Optic White

Deborah Joy Peter

March 1, 2017March 1, 2017

Colgate has released a new toothpaste formula called Radiant by Optic White via a partnership with beauty specialist, Mario Dedivanovic. Colgate has rolled out the latest...

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MSLGROUP Names Jon Hickey Communications Lead

Anisha Kapoor

February 28, 2017February 28, 2017

MSLGROUP has hired Jon Hickey to lead corporate communications from its Boston office as a Senior Vice President across the practice. MSLGROUP, Publicis Groupe's strategic...

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Featured Marketing News

Glen Moray Launches Elgin Heritage Collection

Deborah Joy Peter

December 15, 2016December 16, 2016

Glen Moray has rolled out the Elgin Heritage range of whiskies, which features three single malt varieties created at its Speyside distillery. Glen Moray has...

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Featured Marketing News Videos

Dr Pepper Powers Tailgate 2000 with Larry Culpepper

Deborah Joy Peter

August 30, 2016August 30, 2016

The Dr Pepper roadshow is supported by a consumer push which includes television, print, radio, digital, and billboard advertisements. Dr Pepper has premiered a new...

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Featured Marketing News Videos

LG Goes Mobile with Joseph Gordon-Levitt

Thomas Ng

August 8, 2016August 8, 2016

HITRECORD will develop a creative for the upcoming LG V20 debut —a move motivated by success of the first tie-up, In-Between Moments. LG Electronics MobileComm...

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Industry News

Grey Expands in Europe with Belgium’s Famous Takeover

Deborah Joy Peter

July 12, 2016July 12, 2016

The move by Grey beefs up its presence in Benelux to further its position as a solutions provider in a market with increasing creative influence....

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Advertising Featured News

LG Partners with Mirriad for Europe Advertising Push

Deborah Joy Peter

July 7, 2016July 7, 2016

The LG deal will see Mirriad serve as innovative partner to support the existing partnerships with A+E Networks and RTL Group. LG has inked a...

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LG Switches on Super UHD TV Technology for Canada

Thomas Ng

April 18, 2016April 18, 2016

Electronics giant, LG, has carefully designed and fitted the display panel with in-plane switching to allow best-in-class viewing. LG has rolled out its newest line...

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Branding Campaigns Featured News

LG Dials in with Statham for G5 Smartphone Push

Olivia Pearce

March 30, 2016March 30, 2016

The spot debuts worldwide in markets including North America, Latin America, Europe, and East Asia, and on Facebook from 1 April 2016 Global electronics juggernaut, LG, has...

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Branding Campaigns Featured News Videos

LG Debuts Pilot Super Bowl Push Starring Neeson

Deborah Joy Peter

February 1, 2016February 1, 2016

It focuses on how the brand brings future-forward home entertainment innovations to viewers with its latest OLED TV technology LG Electronics has released its pilot...