World Branding Forum

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The Honor sale promises deals across Belgium, Germany, France, Italy, Portugal, Spain, the UK, United States, and other key markets. Huawei-owned smartphone label, Honor, has...

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Advertising Featured News Videos

Visit Japan Journeys across Europe to Inspire Travel

Deborah Joy Peter

November 7, 2016November 7, 2016

The Japan National Tourism Organisation in London has added to its Visit Japan efforts by launching an ad push targeting 15 countries. The Japan...

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Branding Featured News Videos

Reebok Enhances Fluidity with Liquid Factory

Olivia Pearce

October 24, 2016October 24, 2016

The first concept shoe born from the process is the Reebok Liquid Speed, an energy-return-focused shoe with foot sensory feedback. Reebok has introduced Liquid Factory, a...

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Advertising Featured News

Oakheart Hails Brotherhood with Masculine Charm

Joshua Hughes

October 21, 2016October 21, 2016

Oakheart is redefining its positioning with the introduction of fresh packaging to its product portfolio to stand alone from Bacardí. Oakheart has launched a rebranding...

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Sony Pictures Picks James Corden for Emojimovie

Thomas Ng

October 10, 2016October 10, 2016

Sony Pictures has named James Corden and Ilana Glazer to its 2017 cast of the animated comedy, Emojimovie: Express Yourself. Sony Pictures Animation has partnered...

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Advertising Featured News Videos

MoneyGram Holds the DOR Sacred in Romania

Joshua Hughes

October 5, 2016October 5, 2016

Launching in the UK, Romanian, Belgium, Germany, Italy, and Spain, the MoneyGram effort will feature across all primary media channels. MoneyGram is rolling out a...

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A Bathing Ape Goes Digital on European Audience

Deborah Joy Peter

September 30, 2016September 30, 2016

The A Bathing Ape service is accessible to European consumers, and includes markets like Austria, Belgium, Denmark, Finland, and France. Street fashion house, A Bathing...

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Press Release

Apple, BMW, Cartier, Google, Nescafé und Schwarzkopf unter 210 Preisträgern der World Branding Awards 2016 im Kensington-Palast

WBF

September 20, 2016April 3, 2017

LONDON --(BUSINESS WIRE)-- 20.09.2016 -- Bei der dritten Verleihung der prestigeträchtigen World Branding Awards wurden 210 Marken aus 30 Ländern heute in einer glanzvollen Veranstaltung...

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Press Release

Jenama Malaysia dan Singapura di antara 210 Pemenang Anugerah Jenama Dunia 2016 di Istana Kensington

WBF

September 20, 2016April 3, 2017

LONDON – September 20, 2016 – (BUSINESS WIRE) – Edisi ketiga Anugerah Jenama Dunia yang berprestij itu menyaksikan 210 jenama dari 30 buah negara mendapat...

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Advertising Featured News Videos

Marriott Rewards Loyalty with You Are Here

Joshua Hughes

September 15, 2016September 15, 2016

Marriott Rewards has launched an advertising push titled You Are Here, a campaign featuring its loyalty member and their travel stories. Global hospitality giant, Marriott International...

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Featured Industry News

William Hill Partners with Chelsea Football Club

Deborah Joy Peter

August 5, 2016August 5, 2016

Per the tie-up, William Hill will have a presence on Chelsea Football Club’s pitch-side advertising boards and across its digital platforms. William Hill has signed a strategic three-year partnership...

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Branding Campaigns Featured News Videos

Stella Artois Makes Music to the Sound of Bittersweet

Olivia Pearce

August 4, 2016August 4, 2016

An extension of an ongoing branding campaign, Stella Artois has partnered with The Roots to launch the original song, Bittersweet. Stella Artois has forged a...