World Branding Forum

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Bacardi has collaborated with actor and filmmaker, Michael B. Jordan, to create the first ever digital spot for its premium rum collection. Bacardi has unveiled...

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Featured Marketing News

WestJet Spreads Wings with Dublin Service

Deborah Joy Peter

November 23, 2018November 23, 2018

WestJet is launching a seasonal nonstop service that goes from Halifax to Dublin. The flight service will run from 29 April to 25 October 2019....

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Featured Marketing News Videos

SodaStream and Thor Bjornsson Slam Plastic

Joshua Hughes

November 16, 2018November 16, 2018

SodaStream has unveiled a campaign addressing the damage caused by single-use plastic. Thor Bjornsson and Sir Rod Stewart are featured. SodaStream has released a campaign...

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Campaigns Featured News

Snickers Stuffs Hanger with Hungerithm Return

Deborah Joy Peter

November 13, 2018November 13, 2018

Snickers is again activating its Hungerithm consumer promotion. US shoppers will be able to enjoy coupon discounts at 7-Eleven stores. For a second consecutive year,...

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Branding Featured News

Johnnie Walker Unveils Rare Midnight Blend

Olivia Pearce

November 1, 2018November 1, 2018

Johnnie Walker has revealed its Master Blender’s Private Collection final edition. The 28 Year Old Midnight Blend is an after-dinner whisky. Johnnie Walker has created the...

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Branding Featured News Videos

Skyn Condoms Raises the Bar with Cocktail Club

Deborah Joy Peter

October 23, 2018October 23, 2018

Skyn has introduced Cocktail Club. The new collection penetrates the market as the first flavoured non-latex offering and features fun profiles. Skyn, the premium condom...

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Advertising Featured News Videos

NewFest Elevates Decades of Queer Storytelling

Joshua Hughes

October 17, 2018December 19, 2018

NewFest and Ogilvy have launched Lose Yourself. Find Yourself—an anniversary campaign supporting the LGBTQ community through film. To commemorate the thirtieth anniversary of New York’s LGBT...

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Branding Featured News Videos

WestJet Arrives at Love Where You’re Going

Olivia Pearce

October 11, 2018October 11, 2018

WestJet has curated a campaign around its refreshed image. Dubbed Love Where You’re Going, it features a commercial that inspires travel. WestJet has premiered a...

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Advertising Featured News Videos

Smirnoff Drives Non-GMO Hype with Ted Danson

Joshua Hughes

October 10, 2018October 10, 2018

Smirnoff collaborates with Ted Danson, Jenna Fischer, and Jonathan Van Ness to announce that its No. 21 is now a non-GMO vodka. Smirnoff has teamed...

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Burger King Gets Techy with Agency of Robots

Thomas Ng

October 2, 2018October 2, 2018

Crafted entirely from artificial intelligence, Burger King has released an ad campaign in tandem with its new business model, Project: AOR. Developing a new creative...

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Advertising Featured

Google Keynotes 4th Annual DHL Risk and Resilience Conference

Thomas Ng

September 19, 2018September 25, 2018

DHL will introduce its newest innovation in supply chain risk management: The Resilience360 App At the 4th annual Risk & Resilience Conference, DHL will introduce...

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Huawei Announces Safe City Compact Solution

Thomas Ng

September 3, 2018September 3, 2018

Huawei launches solution for small and medium-sized cities to address safety threats Huawei today announced it will host the Global Safe City Summit in Bangkok...