World Branding Forum

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In line with its Turn Up the Flavor platform, Lay’s has teamed up with music artiste, Bebe Rexha, to introduce three limited-edition flavours. Lay’s has...

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Lumentus Grows Digital Arm with Steve Alberts

Thomas Ng

February 27, 2019February 28, 2019

Steve Alberts has been appointed by creative communications agency, Lumentus, as Senior Account Director, Digital Strategy. Communications group, Lumentus, has appointed digital communications veteran, Steve...

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Featured Marketing News Videos

CKE Jumps through Froot Loops for Donut Fans

Anisha Kapoor

February 19, 2019February 23, 2019

CKE Restaurants and Kellogg’s have partnered to bring back the Froot Loops Mini Donuts to Carl’s Jr. and Hardee’s due to popular demand. CKE Restaurants...

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Advertising Featured News Videos

Hennessy Celebrates People and Shares Stories

Joshua Hughes

February 8, 2019February 8, 2019

Cognac brand, Hennessy, has launched a four-part series titled We Are to celebrate the African American community in the United States. Hennessy is commemorating Black...

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Branding Featured News Videos

Marriott Unveils Bonvoy Boundless Credit Card

Olivia Pearce

January 25, 2019February 9, 2019

For the rebrand of the Marriott Rewards Premier Plus Credit Card, the hotel chain tied up with Chase Card Services to launch a new product....

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Featured Marketing News

Hainan Airlines Debuts Vancouver Nonstop Route

Anisha Kapoor

January 21, 2019February 24, 2019

Hainan Airlines has announced the launch of a non-stop weekly flight service between Shenzhen and Vancouver, which begins this month. Hainan Airlines has revealed its...

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Campaigns Featured News

Skechers Delivers Second Limited-Edition Series

Olivia Pearce

January 18, 2019March 5, 2019

For the Skechers D’Lites 3.0 limited-edition series, seven characters will be featured in various colourways. Five of the seven are brand new. Skechers has unveiled...

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Featured Marketing News

BMF Reveals Name Change and Key Milestones

Anisha Kapoor

January 10, 2019January 25, 2019

Integrated experiential marketing firm, BMF, is celebrating its fifteenth year in the industry with a rebrand and several major successes. BMF is commemorating its fifteenth-year...

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Advertising Featured News Videos

Lexus Reveals Inaugural UX Compact Crossover

Joshua Hughes

January 4, 2019January 4, 2019

Lexus has rolled out a marketing campaign, The New Frontier, in the United States. The push launches the city-centric UX luxury crossover. Lexus has created...

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Campaigns Featured News Videos

Phu Nhuan Jewelry Carves True Love in Stone

Deborah Joy Peter

December 31, 2018January 4, 2019

Phu Nhuan Jewelry has partnered with digital marketing agency, Mirum Vietnam, to develop its latest creative push dubbed True Love. Vietnamese jeweller, Phu Nhuan Jewelry,...

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Featured Marketing News

Apple Leisure Group Grows Presence in Europe

Anisha Kapoor

December 19, 2018December 19, 2018

In line with its expansion plans for Europe, Apple Leisure Group has inked an agreement to acquire Alua Hotels & Resorts in Spain. Apple Leisure...

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Featured Marketing News

Gillette Venus Sharpens Edge with Remi Cruz

Deborah Joy Peter

December 7, 2018March 16, 2023

Gillette Venus is collaborating with beauty and lifestyle YouTube star, Remi Cruz, to release the brand's first ever limited-edition razor. Gillette Venus, in partnership with beauty...