World Branding Forum

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Terminix is putting a cheeky twist on Cupid’s holiday by offering clients a chance to win a chocolate-covered cricket crunch bar for loved ones. Provider...

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Advertising Featured News Videos

Devour Offers Plenty to Swallow with New Spot

Joshua Hughes

January 24, 2019January 25, 2019

Its first ever Super Bowl commercial, Devour is celebrating its frozen meal offerings as food porn with an intentionally provocative campaign. Frozen food label, Devour,...

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Branding Featured News

Molson Coors Canada Refreshes Brand Identity

Olivia Pearce

January 24, 2019January 24, 2019

The visual unification of all Molson Coors Canada brands celebrates seven generations of beer-making and 223 years of a storied heritage. As part of a...

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HyperX Launches We’re All Gamers Campaign

Joshua Hughes

January 17, 2019April 25, 2019

HyperX has launched its We’re All Gamers push, which will be part of the brand’s presenting sponsorship of the NBA Primetime on ABC.

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Wibbitz Points to Video for Gen Z and Millennials

Thomas Ng

January 15, 2019April 24, 2019

Wibbitz has introduced a new study on the difference in preferences, habits, and social video consumption between Gen Z and millennials.

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Campaigns Featured News Videos

Pantene Japan Pairs Babychanco with Kondo

Deborah Joy Peter

January 9, 2019January 25, 2019

In a new push by Pantene Japan starring Sato Kondo and babychanco, uniqueness and self-expression are being upheld as the key message. Pantene Japan has...

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Dodge Partners with Lego for Metamorphosis

Joshua Hughes

January 3, 2019January 4, 2019

Dodge and Lego have rolled out a Speed Champions building set featuring the Challenger SRT Demon and a new marketing campaign. Dodge and the Lego...

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Featured Marketing News

Eligasht Names Sam Derakhshani Ambassador

Deborah Joy Peter

January 2, 2019January 4, 2019

Iranian tourism company, Eligasht, has appointed Sam Derakhshani as its brand ambassador. The artist will back the latest marketing efforts. Tourism services provider, Eligasht, has...

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Campaigns Featured News Videos

Krispy Kreme Saves the Gingerbread People

Deborah Joy Peter

December 18, 2018December 18, 2018

In conjunction with the holiday season, Krispy Kreme is treating fans to its Gingerbread Glazed Doughnuts from now until the eve of Christmas. Krispy Kreme...

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Campaigns Featured News Videos

Air Canada Sweetens Homecomings Worldwide

Joshua Hughes

December 17, 2018December 17, 2018

Celebrating homecomings at airports across the globe, Air Canada has surprised customers in Tokyo, Washington, Montreal, and other cities. Extending its Christmas campaign from last year,...

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Campaigns Featured News

Airweave Names Masaru Canine Ambassador

Deborah Joy Peter

December 13, 2018December 13, 2018

Airweave has inked a deal with Masaru and pet owner, Alina Zagitova, to promote its dog-friendly and fully washable airfibre mattresses. Airweave has unveiled its first...

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Branding Featured News Videos

Bacardi Toasts Sun Angels with Heavenly Rum

Olivia Pearce

December 5, 2018December 6, 2018

Bacardi has collaborated with actor and filmmaker, Michael B. Jordan, to create the first ever digital spot for its premium rum collection. Bacardi has unveiled...