World Branding Forum

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Brandon Consultants, a renowned creative brand consultancy, has played a pivotal role in helping Paulig Coffee introduce a reimagined coffee range.

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Advertising Campaigns Food & Beverage

“Togetherness Is Just a Box Away”: Barilla United Commuters and Hearts On World Pasta Day

Jordan

October 29, 2024

Barilla, LePub, OMD, and MSL embarked on the mission “Togetherness Ticket” campaign to encourage a connection over a meal this World Pasta Day through an exciting activation in collaboration with the New York City subway.

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Entertainment Film & TV Marketing

Top 7 Beetlejuice Collaborations You Can’t Miss

Jordan

September 20, 2024September 19, 2024

What is your favourite Beetlejuice collaboration? Here, we pick the top 7 Beetlejuice collaborations for the ultimate spooky season experience.

Read Time:4 Minute, 54 Second

Featured General

Sustainability Initiatives in the FMCG Industry

Nurul Rustam

February 5, 2024February 5, 2024

In the global quest for sustainability, the Fast-Moving Consumer Goods (FMCG) industry stands at a critical crossroad. With mounting environmental concerns and growing consumer awareness,...

Read Time:1 Minute, 33 Second

Advertising Branding Featured General News

EA7 Emporio Armani New Collection for Italy Sports Athletes

Maheen Fatima

October 17, 2023

EA7 Emporio Armani Partners with the Italian Winter Sports Federation for the 2022/23 Racing Season and Beyond. The Italian Winter Sports Federation (FISI) recently unveiled...

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Branding Design Featured General

Colour Psychology and What Brand Logo Colours Mean

Ashley Ooi

September 25, 2023

The ideal recipe for a brand logo consists of a memorable logo type plus a colour that reflects your business. When choosing brand logo colours,...

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Branding Design Featured News

Gigi Hadid Drops Giant Egg Look In Silver Dress for Jacquemus

Maheen Fatima

September 15, 2023September 15, 2023

Gigi Hadid, one of the highest-paid models, is in the limelight again for her bold fashion and aesthetics. While shooting for the Jacquemus campaign, Hadid...

Read Time:5 Minute, 47 Second

Branding Design Featured General

15 Brands That Created Their Own Custom Typeface

Ashley Ooi

September 14, 2023

Consumers remember brands for their memorable brand logos and catchy jingles or songs, but another way is with a distinctive, custom typeface. What is the...

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Branding Featured General

8 Types of Logos to Consider for Your Business

Ashley Ooi

September 8, 2023

If you’re starting your own business, one of the first things you need (besides a fantastic product or service) is a memorable brand logo. There...

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Advertising Branding Featured General News

Top 15 Famous Brand Logos and Their Stories

Maheen Fatima

September 1, 2023

It is an undeniable fact that every brand logo depicts a hidden story untold to many of us. Even the most plain one can reveal...

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Advertising Branding Entertainment Featured

11 Memorable Brand Jingles and Songs From Global Brands

Ashley Ooi

August 17, 2023

Whether to the tune of Jingle Bells or Happy Birthday, memorable brand jingles are hard to forget. In branding and advertising, a jingle plays a...

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Campaigns Marketing News Videos

easyJet Premieres ‘Get Out There’ Summer Campaign Starring Iconic Art Figures

Ashley Ooi

August 7, 2023September 11, 2024

Have you ever travelled somewhere and seen someone famous? Well, even notable figures need to catch a break sometimes. With ‘Get Out There’ by easyJet...