The Weber Shandwick move combines Flipside’s services with its own social media, brand publishing, and integrated media capabilities.
Communications network, Weber Shandwick, has acquired Flipside, a specialised mobile and digital company. The acquisition combines said agency’s creative and technical services with the public relations group’s global capabilities in social media, brand publishing, and integrated media.
Flipside has designed and developed mobile apps and digital experiences for some of the world’s largest global brands. In essence, the strategic takeover basically enables the delivery of a contemporary offering which blends content, community, and commerce for both B2C and B2B marketers.
Headquartered in London, with a second office in Guildford, United Kingdom, the brand’s capabilities also encompass strategic business and technology planning, social media management and mobile-centric marketing communications. Combined, they enhance Weber Shandwick proposition.
“Our focus is on bringing them the most transformative solutions possible. Flipside has particularly strong creative and technical expertise; its team further bolsters our leading position in content marketing and social media,” said Andy Polansky (pictured), Chief Executive Officer at Weber Shandwick.