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Yakult has announced a new addition to its range of fermented milk drinks: Yakult Plus Peach, which will be on sale from September 1, 2024.
The new drink is bursting with a juicy peach flavour to tickle the taste buds. Each little bottle contains billions of friendly L.casei Shirota bacteria, scientifically proven to reach the gut alive and increase the bacteria in the gut*. It is rich in vitamin C, which supports immunity and helps lower fatigue**. It also contains fibre that feeds the gut bacteria.
Yakult Plus Peach
Yakult Plus Peach is fat-free, suitable for vegetarians, gluten-free and contains fewer calories and less sugar***.
It is available in a fridge-friendly 8 x 65ml bottle pack format, standing out on a shelf in its new peachy recyclable cardboard packaging. Yakult is supporting the launch of Yakult Plus Peach with BVOD, social, influencer, and PR activity starting in August to engage and inspire consumers to look after their well-being.
Hiroaki Yoshimura, MD for Yakult UK & Ireland, comments, “At Yakult, we are dedicated to advancing the health and happiness of our customers through scientifically-backed products that taste great. We invest in flavour exploration because we know that taste is an increasingly important driver of purchase in our category. Our commitment is reflected in exciting options like our new Yakult Plus Peach, designed to seamlessly fit into consumers’ daily routines.”
Yakult Plus Peach will be available from September 1st on Ocado.com and in independent retailers across the UK. RRP £3.70; retail prices may vary.
For further information on Yakult, visit www.yakult.co.uk.
References:
*Yakult’s bacteria L.casei Shirota increase both the lactobacilli and bifidobacteria in the gut.
** Vitamin C supports the normal functioning of the immune system and contributes to the reduction of tiredness and fatigue. Each bottle of Yakult Plus accounts for 30% of the EU reference intake for vitamin C. Enjoy as part of a healthy balanced diet and lifestyle.
*** Yakult Plus contains 70% less sugar and 33% fewer calories than Yakult Original.
About Yakult
Yakult was developed over 85 years ago by the Japanese scientist Dr Shirota, who spent many years investigating the benefits of intestinal bacteria. In 1930, he selected and cultivated a unique strain of lactic acid bacteria – L. casei Shirota. This friendly bacteria is scientifically proven to reach the gut alive and increase the bacteria in the gut!*
In 1935, this powerful bacteria was used to create the iconic fermented skimmed milk drink – Yakult. In the UK and Ireland, three Yakult products are available. All are bursting with 20 billion of Yakult’s friendly bacteria. They are also gluten-free, fat-free and suitable for vegetarians.
Yakult Original is the iconic fermented milk drink with a hint of vanilla and lemon flavours. Yakult Balance contains fewer calories and less sugar** and is rich in vitamin D***, which supports immunity and muscle and bone health.
Yakult Plus has a juicy peach flavour. It’s rich in vitamin C****, which supports the immune system and helps lower fatigue. It also contains fibre, which feeds the bacteria in the gut.
Today, more than 40 million Yakult products are consumed every day in 40 countries and regions worldwide. For more information, please visit www.yakult.co.uk or find us on Facebook (@YakultUKIE) and Instagram (@Yakult_UKIreland).
References:
*Yakult’s bacteria L.casei Shirota, increase both the lactobacilli and bifidobacteria in the gut.
**Yakult Balance contains 68% less sugar and 38% fewer calories than Yakult Original
***Vitamin D contributes to the normal function of the immune system and the maintenance of normal bones and muscle function. Each bottle of Yakult Balance accounts for 30% of the EU reference intake for vitamin D. Enjoy as part of a healthy balanced diet and lifestyle—recommended consumption: 1 bottle per day.
****Vitamin C supports the normal functioning of the immune system and contributes to the reduction of tiredness and fatigue. Each bottle of Yakult Plus accounts for 30% of the EU reference intake for vitamin C. Enjoy as part of a healthy balanced diet and lifestyle.
