World Branding Forum

Barneys New York is back

September 20, 2022

Barneys New York has been reinvented as a beauty brand. Parent company Authentic Brands Group (ABG) partnered with Korean-based lifestyle company Gloent Group to launch...

Read Time:2 Minute, 14 Second

Patagonia: Fighting climate change

September 16, 2022September 16, 2022

Yvon Chouinard said any profit not reinvested in running the Patagonia business would go to fighting climate change. The label has amassed a cult following...

Read Time:1 Minute, 31 Second

Innom’s new and colourful identity

September 16, 2022

Oslo-born convenience store concept Innom is now offering a mixture of goods that places it somewhere between a grocery store, kiosk and bakery, the new...

Read Time:3 Minute, 12 Second

SodaStream announces brand-repositioning

September 15, 2022

Following SodaStream’s digital transformation and consumer centric strategy launched three years ago, the company is tapping into its consumers' growing interest in design, innovation, mixology,...

Read Time:1 Minute, 2 Second

Specialized teases Globe Bikes

September 15, 2022

Specialized has teased details of the launch of a new sub-brand, focused on electric urban bikes, aptly named, Globe Bikes. A statement posted in May...

Read Time:1 Minute, 10 Second

Kim Kardashian: SKKY Partners

September 13, 2022September 13, 2022

SKKY Partners will focus on investing in consumer and media businesses, they said in a tweet. Kim Kardashian will serve as a co-founder and co-managing...

Read Time:1 Minute, 24 Second

Mensa Brands Acquires Peanut Butter Brand

September 12, 2022September 12, 2022

Mensa Brands, a D2C tech-led house of brands, has entered the health food category by acquiring MYFITNESS, a peanut butter brand in India. The partnership...

Read Time:1 Minute, 48 Second

Burger King unveils $400 million plan

September 12, 2022

Burger King is preparing to make bold changes. The fast food giant is planning to spend $200 million to fund remodels of roughly 800 locations....

Read Time:1 Minute, 14 Second

The Collective Brand Refresh

August 31, 2022August 31, 2022

Yoghurt brand The Collective has unveiled refreshed packaging across its entire range. The updated packaging is being rolled out across its Gourmet, Dairy-free Gourmet and...

Read Time:1 Minute, 41 Second

Gucci’s New Exquisite Campaign

August 30, 2022August 30, 2022

Since joining Gucci as Creative Director in 2015, Alessandro Michele has challenged the fashion world’s status quo with his cutting-edge designs and brilliant campaigns. The...

Read Time:1 Minute, 8 Second

Kate Moss introduces Cosmoss