World Branding Forum

Primark goes online with click-and-collect

November 14, 2022November 14, 2022

Primark is starting a trial in 25 stores across north-west England, initially restricted to children's products only. The budget chain, which lost more than £1bn...

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Campaigns Featured General News

Paddington Bear features in Barbour Campaign

November 11, 2022November 11, 2022

“One of a kind-ness” has Barbour’s Re-Loved initiative at its heart, which enables customers who no longer have a use for their Barbour wax jacket...

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Advertising Branding Campaigns Design Featured General Industry Marketing News

World Branding Awards Returns to Kensington Palace

WBF

November 7, 2022March 16, 2023

World Branding Forum’s highly anticipated World Branding Award ceremony took place on Thursday at the renowned royal residence, Kensington Palace. The Brand of the Year...

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Little Omo – Inclusivity and Positivity

October 17, 2022

Desriee Asomuyide, 29, was inspired to create Little Omo, after being gifted some flashcards with very few diverse characters on them. She said she was...

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Netflix ad-supported service to launch soon

October 14, 2022

Netflix is launching a new streaming option with adverts in November, introducing a less expensive offering as it fights to keep viewers. The plan will...

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Microsoft Office’s major brand overhaul

October 13, 2022October 13, 2022

Microsoft is making a major change to its Microsoft Office branding. After more than 30 years, Microsoft Office is being renamed “Microsoft 365” to mark...

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Wolff Olins creates new branding for Instacart

October 12, 2022October 12, 2022

Silicon Valley titan, Instacart, has just been given new branding thanks to British consultancy Wolff Olins, working in partnership with Instacart Creative Studio! [video width="1920"...

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Campaigns Featured General News

McDonald’s combats ‘fry theft’ in social campaign

October 12, 2022

McDonald’s has launched a fun social campaign from Leo Burnett that will see the fast food chain rebrand its UK Twitter account as ‘Fries Claims,’...

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Mobilize Leads Electric Mobility Push

October 10, 2022

The Renault Group expects its new electric mobility venture, Mobilize, to account for a significant 30% of its total turnover by 2030 – and it...

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Brown-Forman to Purchase Diplomático Rum

October 7, 2022October 7, 2022

Brown-Forman Corporation (NYSE:BFA, BFB) announced today it has reached an agreement to purchase the Diplomático Rum brand and related assets from Destillers United Group S.L....

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Jonathan Davis Introduces Freak On A Leash