Read Time:1 Minute, 16 Second

Neato Launches a Series of Witty “Neato Knows” Videos in New Campaign

July 1, 2015July 1, 2015

Neato Robotics, maker of the popular Neato robot vacuum, has launched a new international advertising campaign called “Neato Knows” Sometimes life is messy. Stuff falls...

Read Time:2 Minute, 6 Second

Branding Featured News

Tiger Balm Signs Olympic Gold Medalist Christian Taylor as Brand Spokesperson

Olivia Pearce

July 1, 2015

Triple-jump champion to promote world-renowned pain reliever in person and on social media Tiger Balm U.S. has finalised an endorsement deal with Olympic triple-jump champion...

Read Time:2 Minute, 12 Second

Industry News

TBWA Appoints Chris Garbutt As Global Creative President

Joshua Hughes

July 1, 2015July 1, 2015

Garbutt will oversee creative across TBWA's global accounts and will lead the New York office as Chief Creative Officer TBWA Worldwide has announced the appointment...

Read Time:2 Minute, 39 Second

Featured Marketing News

Cannes Lions and Ketchum Announce Winners of 2015 Young Lions Marketers Competition

Olivia Pearce

June 30, 2015

Teams from the United Kingdom, Dominican Republic and Turkey Win Top Honours Grace Sobey and Charlie Clinton of Unilever in the United Kingdom won the...

Read Time:4 Minute, 6 Second

Marketing News

UKTI Partners with Newegg to Take Top UK Brands to North American Consumers

Thomas Ng

June 30, 2015June 30, 2015

Partnership Connects UK Companies with Newegg’s Global Customers UK Trade & Investment (UKTI) and Newegg – the largest tech-focused e-commerce platform in the US –...

Read Time:1 Minute, 22 Second

Advertising Featured News Videos

Ogilvy & Mather Wins Network of the Year at Cannes for Fourth Year Running

Joshua Hughes

June 30, 2015June 30, 2015

VIDEO: Ogilvy & Mather Buenos Aires' 'Beer Tooth Implant' Crowned with Titanium On the final evening of the Cannes Lions Festival of Creativity 2015, Ogilvy...

Read Time:2 Minute, 23 Second

News Public Relations

Ruder Finn Acquires China Business of Japan’s Kyodo Public Relations

Anisha Kapoor

June 30, 2015

Ruder Finn has acquired the China business of Kyodo Public Relations, including its operations in Beijing and Shanghai. A long-term partner of Ruder Finn, Kyodo...

Read Time:1 Minute, 42 Second

Branding Featured News

Hershey Named No. 2 Most Powerful Corporate Brand in the U.S. After Coca-Cola

Joshua Hughes

June 29, 2015

The Hershey Company has been recognised for its best-in-class corporate brand equity in Tenet’s CoreBrand Index of the Top 100 Brands in the United States....

Read Time:2 Minute, 5 Second

Industry News

Horizon Media “BrandStorm” Hackathon Creates Inventive Ideas for Clients

Anisha Kapoor

June 29, 2015

BrandStorm Part Of Agency's INVENT@horizon Initiative Horizon Media, the largest and fastest growing privately held media services agency in the world, hosted its first-ever "BrandStorm"...

Read Time:1 Minute, 45 Second

Branding Featured News

Aviva Canada Signs Multi-Year Partnership with Tennis Star Milos Raonic

Olivia Pearce

June 29, 2015

Raonic to take on role of global brand ambassador Aviva Canada Inc., one of the country's leading providers of home, auto, leisure and business insurance,...

Read Time:5 Minute, 49 Second

Branding Featured News Social Media Technology

US brands need to get real and relevant to turn liking-lurkers into brand-loving advocates

Olivia Pearce

June 26, 2015June 26, 2015

Brands targeting US consumers need to be more relevant and authentic with their social media content to transform their reputation, according to new research by...

Read Time:1 Minute, 58 Second

Industry News

Fox News Chairman and CEO Roger Ailes Signs New Multi-Year Contract with 21st Century Fox

Thomas Ng

June 26, 2015June 26, 2015

Ailes to Continue Leading America’s Most Successful and Most-Watched News Channel 21st Century Fox (NASDAQ: FOXA, FOX) has announced that Roger Ailes has signed a...