Read Time:1 Minute, 36 Second

Ken Wincko of PR Newswire Joins CMO Council Advisory Board

July 27, 2015

Ken Wincko, Senior Vice President of Marketing of PR Newswire has been invited to participate in the Chief Marketing Officer (CMO) Council's North American Advisory...

Read Time:1 Minute, 9 Second

Branding Featured News

Golf Brand Callaway Signs Former World No. 1 Amateur, Ollie Schniederjans

Olivia Pearce

July 27, 2015July 28, 2015

22-year-old Georgia Tech Alumni adds to Callaway's Impressive Roster of Young Star Players Callaway Golf has reached a Staff Pro agreement with Ollie Schniederjans, the...

Read Time:2 Minute, 59 Second

Featured Marketing News

Starbucks Enters Latin America’s $4B Ready-to-Drink Coffee Market with the Help of PepsiCo

Anisha Kapoor

July 24, 2015

Distribution to First 10 Latin American Markets Expected in 2016 Starbucks and PepsiCo have entered into an agreement for the marketing, sale and distribution of...

Read Time:2 Minute, 14 Second

Campaigns Featured News

Keds Launches New Global Brand Platform; Debuts Ad Campaign Featuring Taylor Swift

Olivia Pearce

July 23, 2015

Keds has launched "Ladies First Since 1916", a new global brand platform with a fresh perspective on what it means to be a woman today...

Read Time:1 Minute, 7 Second

Branding Featured News

Sarah Jessica Parker is the New Face of Jordache

Olivia Pearce

July 22, 2015

Sarah Jessica Parker is the new face of Jordache for both The Jordache Look and Jordache women's collection. The brand's new campaign was shot by...

Read Time:1 Minute, 35 Second

Industry News

James Mueller is New Senior VP, International Sales, Marketing & Revenue Management of Hertz

Anisha Kapoor

July 22, 2015

The Hertz Corporation has appointed Jim Mueller as Senior Vice President for International Sales, Marketing and Revenue Management effective July 21, and will be based...

Read Time:1 Minute, 51 Second

Branding Featured News Technology Videos

EA SPORTS Becomes Official Videogame of Real Madrid C.F. in Partnership Deal

Olivia Pearce

July 21, 2015July 21, 2015

Real Madrid C.F. Stars Get New Player Likeness for EA SPORTS FIFA 16 Electronic Arts and Real Madrid C.F. have signed a three year partnership...

Read Time:1 Minute, 40 Second

Campaigns Featured News

Zebra Pen’s New Branding Campaign Helps Consumers Find Zen

Joshua Hughes

July 21, 2015

Zebra Pen, a global leader in the writing instrument industry, has unveiled its new branding campaign – Find Zen in Your Pen The campaign features...

Read Time:2 Minute, 24 Second

Industry News

New Global Leadership Changes at Penn Schoen Berland

Anisha Kapoor

July 21, 2015July 21, 2015

Curtis Freet to Be CEO, Corporate and Political Business; Jon Penn to be CEO, Media and Entertainment Business; and Michael Pettingill Takes on Dual Role...

Read Time:1 Minute, 34 Second

Campaigns Featured News

Sling TV Rolls Out First National U.S. Advertising Campaign Targeting Millennial Consumers

Olivia Pearce

July 20, 2015

Campaign juxtaposes “Old TV” with Sling TV’s new TV model Sling TV today released its first U.S. advertising campaign nationally across TV, social and digital...

Read Time:3 Minute, 1 Second

News Public Relations

Tim Sutton New Chairman of Weber Shandwick EMEA APAC; Baxter Jolly is APAC CEO

Anisha Kapoor

July 20, 2015

Weber Shandwick, one of the world's leading global public relations firms, has named Tim Sutton chairman of Weber Shandwick EMEA and Constituency Management Group (CMG)...

Read Time:2 Minute, 15 Second

Industry News Technology

Unilever China Forms Strategic Partnership With Alibaba Group to Enhance Consumer Reach Across China

Thomas Ng

July 20, 2015

The collaboration includes Alibaba’s Blue Star programme, which will help protect Unilever’s brand and combat counterfeit goods to protect consumers Alibaba Group and Unilever China...