Read Time:1 Minute, 21 Second

Women’s Choice Ignites Triple Ripple with Bacardí-Grey Goose-Martini Win

September 7, 2015October 12, 2015

Ladies' choice of the go-to alcohol brands of 2015 rests are Bacardí, Grey Goose, and Martini with 'America's Most Recommended' seal In its latest installation of...

Read Time:3 Minute, 2 Second

Campaigns Featured News

Sheraton Realigns with $100 Million Marketing Push

Joshua Hughes

September 7, 2015September 15, 2015

The hotel chain is sprucing up its identity and offerings in line with its Sheraton 2020 plan which includes amping up the brand experience Sheraton Hotels...

Read Time:2 Minute, 7 Second

Campaigns Featured News Videos

Goodyear Celebrates 60-Year Tradition of U.S. College Football Aerial Coverage

Olivia Pearce

September 4, 2015

Season-long Marketing Campaign Will Highlight Traditions that Inspire Superior Performance As fans across the U.S. celebrate the start of another college football season, The Goodyear...

Read Time:2 Minute, 54 Second

News Public Relations

FleishmanHillard Strengthens Global Crisis Communications Practice with the Expansion of FH 2020

Anisha Kapoor

September 4, 2015

FleishmanHillard, the global communications firm, has announced the expansion of its crisis communications practice with the deployment of FH 2020, a digital media crisis management...

Read Time:1 Minute, 27 Second

Campaigns Featured News

HUGO BOSS Fragrances 2015 “Success Beyond The Game” NFL Campaign

Olivia Pearce

September 3, 2015September 3, 2015

Following the successful launch in 2014, HUGO BOSS Fragrances and the NFL embark on year two of the collaboration NEW YORK – HUGO BOSS Fragrances...

Marketing News

Former Microsoft GM James DeBragga Joins DocuSign as VP of International Marketing

Anisha Kapoor

September 3, 2015

LONDON and SAN FRANCISCO – DocuSign has appointed James DeBragga as its Vice President of International Marketing reporting to Chief Marketing Officer, Brad Brooks. A well-regarded...

Read Time:1 Minute, 9 Second

Branding Design Featured News

Google Launches A New Logo And Says Goodbye To Serifs

Olivia Pearce

September 2, 2015September 2, 2015

Search Giant Moves to Sans-Serif in Major Change After 17 Years Search behemoth Google has a new logo, opting for a rounder, thicker face, and...

Read Time:3 Minute, 0 Second

Branding Featured News

UBS Launches First New Global Branding Campaign Since 2009

Joshua Hughes

September 2, 2015September 2, 2015

New brand design, tone of voice and sonic logo; Campaign media investment over 70% digital ZURICH – UBS has launched its first global brand campaign since...

Read Time:1 Minute, 33 Second

Featured Marketing News

Sanrio Hummingmint Café Creates Buzz in Denmark

Thomas Ng

September 1, 2015

Hummingmint Café to also Open in Japan in September for Limited Period TOKYO, 31 August, 2015 - The Laundromat Café in Copenhagen, Denmark, is where the Hummingmint Café was open for...

Read Time:2 Minute, 10 Second

Industry News

Global sales and marketing firm ZS opens Singapore office

Anisha Kapoor

September 1, 2015September 1, 2015

Global sales and marketing firm ZS recently opened an office in Singapore in a move to expand its presence in the Asia-Pacific region. The new office is ZS's fifth location in Asia and 22nd worldwide....

Read Time:1 Minute, 29 Second

Branding Featured News

Xerox’s New Brand Strategy Focuses on Helping Businesses & Governments Achieve Better Result

Olivia Pearce

August 28, 2015August 28, 2015

Work has changed; it’s frenetic, process-laden and regulation-heavy. But improving the work itself is within reach. Xerox has launched a brand strategy that declares, “Work...

Read Time:1 Minute, 43 Second

Campaigns Featured News

Stuart Weitzman Launches Gisele Bündchen Television Commercial

Anisha Kapoor

August 28, 2015

NEW YORK - Stuart Weitzman proudly launches its first television commercial starring the face of the brand, Gisele Bündchen, during this year’s MTV Video Music Awards on...