Women’s Choice Ignites Triple Ripple with Bacardí-Grey Goose-Martini Win

Ladies’ choice of the go-to alcohol brands of 2015 rests are Bacardí, Grey Goose, and Martini with ‘America’s Most Recommended’ seal

In its latest installation of the annual awards programme, advocate for female consumers, WomenCertified, has officially recognised Bacardí, Grey Goose, and Martini with the 2015 Women’s Choice Award seal as ‘America’s Most Recommended’ rum, vodka, and vermouth respectively

The results as well as award designation were based entirely on a national-level survey which invited the participation of thousands of women across the United States, each of whom was asked to select brands which they would most highly recommend to family and friends.

“The Women’s Choice Award’s mission is to identify which brands are most recommended by women. By carrying the Women’s Choice Award seal, the iconic brands of Bacardí, Grey Goose, and Martini signify their commitment to empower women to make smart buying choices,” said Delia Passi, CEO and Founder, Women’s Choice Awards.

According to the 2015 Marketing to Women Conference, research shows that women are more likely to purchase a product if they have a recommendation from their family, friends or peers. Furthermore, in a Nielsen survey titled Global Trust in Advertising, respondents said they trusted recommendations above all other forms of advertising.

“It’s truly an honour to have these three brands selected as the go-to alcohol beverage choices for consumption and entertaining by women all over the United States. These recommended ratings take trust to a whole new level from some of the most discerning U.S. consumers—women,” said Pete Carr, Regional President for Bacardi in North America.