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Porsche Powers Up Cayenne with Nexen Tire Alliance
The move by Porsche marks a first for the global tyre manufacturer in terms of original equipment tyre partnerships with the carmaker.
Porsche has inked...
Porsche Canada Kick Starts E-Performance Push
The campaign is set to travel nationwide to communicate the manufacturer's pledge to offer performance-oriented products
Porsche Cars Canada has launched an E-Performance campaign set...
How to Pronounce Brand Names Correctly: 60 International Brands
The language – or languages – we grow up with shapes the way we speak, think, and even perceive the world. Of all the...
LG Acquires Global Premium Automotive Lighting Company ZKW Group
The €1.1 Billion Deal is the Largest in LG's 60 Year History
The Board of Directors of LG Electronics (LG) approved the acquisition of automotive...
Kelley Blue Book 2018 Brand Image Award Winners Revealed
Automotive Brands Are among the Most Recognisable, Most Valued Brands in the World.
There are few products more ubiquitous in our day-to-day lives than the...
WPP Releases BrandZ Top 50 Most Valuable German Brands
SAP leads the first BrandZ Top 50 Most Valuable German Brands ranking released by WPP and Kantar Millward Brown
SAP topped the BrandZ ranking with...
LEWIS Expects 2018 to be another Record Year
£2.9 million deployed by LEWIS in developing new vertical sectors
LEWIS, a global integrated communications business, announced the completion of its 23rd year of consecutive...
Accenture to Acquire German Mackevision
Award-winning visual effects team, Mackevision to break new grounds with immersive content
Accenture announced that they have entered into an agreement to acquire Germany-based Mackevision,...
Luxury Cars Dominate Top 25 Most Loved Brands in the UK
Technology Accounts for 58% of Social Conversation as Google Edges Closer to Apple’s Top Spot
The UK’s love for cars, particularly luxury brands and their...
Nexen Tire and Toyota Partner to Accelerate Global Network
Nexen Tire Establishes Worldwide Brand Awareness through Official Partnerships with Formula Drift and Manchester City
Nexen Tire and Toyota Tsusho Corporation have signed an agreement...
TBWA Poaches Wunderman’s Andrew Dauska for MD Role
He has a proven track record in developing and leading successful brand and business strategies for a wide range of brands including Subaru, Delta,...