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With its ICONS collection for both men and women, Wrangler reissues classic designs to deliver six key denim styles for the urban wearer.
Wrangler has launched its ICONS collection which features six key denim styles. Steeped in its longstanding heritage while reminiscent of a journey that goes back seventy years, the range boasts jeans, shirts, and jackets for today’s generation of consumers.
A nod to its western-inspired aesthetic, the pieces from the new line have been redesigned to retain the brand’s essence and match the style sensibilities of millennials. The fresh line delivers five different stages of wear: new; six month; one year; two year; and three year.
“From rockers to free spirits to artists to outlaws, we have outfitted those who live by their own rules. ICONS captures the essence of stars who led an era of ground-breaking music, culture and, style,” said Jenni Broyles, VP, General Manager North America of Wrangler.
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