Wrangler has secured Jon Pardi as the brand ambassador for its Retro collection and marketing push developed for the United States.

Denim and casual apparel giant, Wrangler, has appointed Capitol recording artiste, Jon Pardi, as the face of its Retro portfolio. The collection features fresh designs, fabrics, and a variety of modern fit options for the new cowboy and cowgirl who aren’t afraid to get a little dirt on their boots.

As exclusive Wrangler Retro spokesperson, he will appear in the brand’s television, print, radio, and online marketing campaign for the United States. With fans nationwide and music which appeals to a massive audience, the artiste’s bold aesthetic puts old-school western flare back in style.

The partnership with Pardi comes on the back of his chart-topping success with hits off his gold-selling album, California Sunrise. The compilation claimed top spot on the Billboard country chart, and produced three consecutive winning hits—Dirt on My Boots, Head Over Boots, and Heartache on the Dancefloor.

“Jon Pardi has the vintage style, charisma, and musical talent to attract a new and wide audience to the brand. Plus, his genuine love of the Western lifestyle underscores all the reasons why he is the perfect fit for this collection,” said Allen Montgomery, Vice President and GM of Wrangler Western.

The Wrangler Retro collection is available online and at participating western retailers.

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