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The Holiday After the Holiday push acknowledges the stress of holiday travel and reinforces the way the brand delivers better vacation days
Westin Hotels & Resorts, a brand under the Starwood Hotels & Resorts umbrella, has rolled out Holiday After the Holiday, a promotional campaign which acknowledges the stress of holiday travel and reinforces the way Westin delivers better vacation days through wellness.
Set to run from 25 November 2015 to January 2016, the hospitality group is using the push to encourage guests to get the most out of the little time they take away from work, whether it’s playing unlimited rounds of golf or finding an excuse to stay one more night.
The initiative is an extension of the brand’s integrated advertising campaign titled, You Need Better Vacation Days, which launched earlier this year following extensive media coverage about Americans leaving vacation days unused at the end of each year.
In addition, Holiday After the Holiday highlights Westin’s unique portfolio of resorts and underscores the marque’s commitment to guests’ well-being when traveling for leisure. Featuring some of the best spa, sun, ski, and golf offers by the resort, the said promotion is designed to cater to couples, families as well as solo travellers.
“The holidays are a great time to celebrate. They are also a hectic time filled with traveling, hosting, and indulging. As Americans are taking fewer and fewer vacation days, we want to encourage our guests to take time to recover from their holidays with Westin,” said Bob Jacobs, VP, Brand Management of Westin Hotels & Resorts.
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