The popular skatewear brand Vans will be bringing their ‘Vans Family’ scheme to the UK. First launched in the US in February 2018, 8 million fans have signed up and were given access to early release items and customisable items.
The reward scheme will be replicated in the UK with members being able to access exclusive events and will gain points for shopping and engaging with the brand.
The Global Brand President for Vans, Doug Palladini, says, “The Vans Family loyalty program will engage our fans—from newcomers to loyalists—as individuals with unexpected experiences tailored to their personal interests.
“In doing so, we are creating authentic connections with people who like Vans, deepening our relationships with them, and creating new pathways to interact in relevant ways.”