New Flagship Location Features Exclusively Designed Timex Watches

Timex, a global leader in watchmaking for more than one hundred and sixty years has opened a new store in Japan this month. Located in Tokyo Shibuya shopping district, the two floor brick and mortar will operate as a flagship store for the brand with the intention to expand in the future.

The store will be selling a selection of the best Timex watches along with T-shirts exclusively designed for this location and accessories such as fine leather goods.

“We couldn’t be more excited to be opening a Timex store in Tokyo,” said Marjanne van Sambeek, International Marketing Manager. “Timex is first and foremost a global brand and we look forward to introducing our unique heritage of timekeeping to a whole new audience in the iconic Shibuya shopping district.”

Additionally to celebrate the opening of the store, Timex Group Design Director Giorgio Galli has designed a special edition of their classic Easy Reader watch. It will come with a black Horween leather strap and features Tokyo Store 2017 on the dial. When turning on the watches INDIGLO Night Light a watermarked number 40 will appear to commemorate the 40th anniversary of the Easy Reader watch this year.

“I jumped at the chance to design a unique piece for the opening of the Tokyo store,” said Galli. “When you think of cutting edge fashion in Japan, you think of the Shibuya District and I can’t wait for this new Easy Reader watch to be part of the conversation.”

The Timex Tokyo Flagship store held a private opening for media and business partners on 21 April 2017 followed by the official launch on 22 April 2017.

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