Tiger beer launches funds and rallies people to support local pubs, restaurants, coffee shops and food courts in Asia

Tiger, Asia’s international premium beer, launched its #SupportOurStreets initiative across Asia to help local pubs, restaurants, coffee shops and food courts tide over these difficult times. It is also a call to people to rally behind their favourite local food outlets as a show of support and to send a message that they will be back with friends and family once safe distancing measures are over.

More than €950k/£829k has been pledged by Heineken Malaysia (MYR1.5 million/£274.8k) and the Asia Pacific Breweries Singapore (SGD1 million/£564k) in the form of cash funds and vouchers that people can redeem at their favourite local Food & Beverage (F&B) outlets once safe distancing measures are over. This will help local F&B outlets to generate more cash to keep their business afloat now and to restore their business once safe distancing measures end. Tiger’s #SupportOurStreets will expand to Cambodia, Thailand and Vietnam in the coming weeks.

Commenting on the announcement Maud Meijboom-van Wel, Brand Director for Tiger said, “Tiger was born on the streets of Asia and during these unprecedented times, we believe it is more important than ever to champion and support the local pubs, restaurants, food outlets and all people that make our streets the lifeblood of every community. We’ll get past this and when we do, we will want to be back at our favourite local outlets with friends and family, so let’s support them until they are back on their feet.”

The Tiger initiative, #SupportOurStreets encourages consumers to stay off the streets as part of continued safe distancing measures across the region. #SupportOurStreets will, in the near future, also support local talents from the region by connecting them with an audience digitally. Talents will come from diverse fields such as music, dance, fashion, art and food.

Heineken is a winner of the World Branding Awards.

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