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Campaign to Demonstrate Importance of Sleep in Achieving Success
Champion athlete, fashion designer, entrepreneur and philanthropist Serena Williams embodies power, both on and off the court. What is fueling her power? According to a new campaign – ten years of sleep on a Tempur-Pedic bed.
Tempur-Pedic is teaming up with the tennis icon to amplify its new “Tempur-Pedic Sleep Is Power” campaign. The partnership will demonstrate the unique power of Tempur-Pedic sleep as Williams continues at the top of her game. The campaign will be supported by record levels of advertising throughout the high demand summer season.
“I require consistent, restful sleep in order to be at my best, and for the past ten years, my Tempur-Pedic bed and pillows have delivered that,” said Williams. “This is the only mattress that adapts to my body, relieving pressure points so I sleep deeply and wake up ready to perform on the court and conquer whatever the day might hold.”
As the most dominant tennis player of all time and a Tempur-Pedic owner for more than a decade, Williams recognises that sleep is a critical component of her demanding training regimen and recovery efforts.
Tempur-Pedic’s collaboration with Williams is part of an integrated marketing campaign that features Serena training on court and the superior pressure point relief she enjoys by powering up on her Tempur-Pedic at night.
“Through our campaign, consumers are able to see firsthand how current owners, including Serena Williams, perform at their best and optimise their personal growth by getting great sleep on a Tempur-Pedic,” said Rick Anderson, Tempur Sealy Executive Vice President and President, North America. “As a longtime Tempur-Pedic owner and someone who lives our brand promise daily, we are proud that Serena is helping us tell our story.”
The “Tempur-Pedic Sleep Is Power” campaign features nine Tempur-Pedic owners who spend their days doing things such as instructing military freefall skydiving, snowboarding and training for duathlons. Afterward, they spend their nights sleeping on their Tempur-Pedic mattresses.
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