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The revamped visual identity features new elements that contemporise the brand for the millennial audience
For the first time in its 80-year history, Stoli has revealed a redesign of the bottle and packaging for its full range of Stolichnaya Premium Vodka. The revamped visual identity features new elements that contemporise the brand for the millennial audience whilst reinforcing its long-standing heritage as a pioneer in the category.
The rebranding was unveiled at the latest TFWA World Exhibition and Conference in Cannes on 19 October 2015. Meanwhile, the vodka maker is set to roll out the new design for its portfolio worldwide including the flagship Stoli Vodka and the full-range of flavours in the U.S. beginning November 2015 with full distribution by early 2016.
In line with the overall exercise, significant upgrades include a sleek bottle profile which entails a taller and more elegant shape with an anti-slip embossed logo on the neck and base, and enhanced on-off premise availability using enhanced craft label texture and product identification for more added prominence at point of purchase.
In addition, a revised premium paper front and back label has been introduced in line with the redesigned label to highlight Stoli’s heritage and quality credentials, including its qualification as a Certified Alpha Grade spirit, the highest quality level a spirit can reach.
“We want to ensure that the extraordinary vodka we have inside of our bottle is supported by a packaging that’s equally as extraordinary. The redesign celebrates Stoli’s authentic legacy while making a bold visual statement reflecting our status as The Vodka,” said Lori Tieszen, Chief Marketing Officer of Stoli Group USA.
‘The Vodka’ is a title celebrated by Stoli as a brand that has pioneered the vodka category since its inception in 1938. Stolichnaya was the original premium imported vodka in the United States, the first vodka brand in space, and the first brand to launch flavoured vodkas in the 1960s.
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