Squatty Potty Adds New Characters to its Fantasy Universe in a New Harmon Brothers-Crafted Campaign

Squatty Potty, the creators of Squatty Potty toilet stools and toilet spray bathroom products, is a fast-growing family business based in Saint George, Utah which has become a worldwide sensation. Featured on Shark Tank and well-known for it’s hilarious, viral social media-driven ad campaigns, the company has sold more than 4 million products in the U.S. to date. In 2015, Harmon Brothers created a now-iconic ad for Squatty Potty called “This Unicorn Changed the Way I Poop”, earning 170 million views in social media to date.

Today, Squatty Potty is pleased to present a brand-new campaign entitled “Discover the Most Pleasurable Way to Poop” featuring new characters “Goldie Drops” The Dragon and The Merman, in the company’s most ambitious campaign to date.

“Our first Squatty Potty campaign forged new territory in advertising. We were trying something that had not been done before, and we knew it was a bold risk. That decision paid off, so much so that it’s hard to find anyone who hasn’t seen our ads. Today, we’ve elected to double-down, expanding the narrative with new characters and a new direction. We know people are going to love it, and can’t wait to see how this new creative take an already booming business to greater and greater heights,” said Bobby Edwards, CEO of Squatty Potty.

“In this campaign, we decided to bring back The Prince, but add new characters, new colour and new jokes to introduce the Squatty Potty message to even more people. For fans, this is going to be a natural addition to the ads they already love. And for those who haven’t heard of Squatty Potty, it stands on its own, once again making a solid case for why this is such a fantastic product,” said Daniel Harmon, Creative Director at Harmon Brothers.

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