SodaStream announces partnership with bubly with latest ad campaign

SodaStream’s latest ad campaign features Michael Bublé

Two beloved brands in the sparkling water category are joining forces to shake things up and give consumers more ways than ever to enjoy freshly-made flavoured sparkling water. Introducing bubly drops for SodaStream, a new and exciting way to make bubly branded sparkling water at home on the SodaStream platform. SodaStream, the convenient, fun and sustainable way to drink more water, grew twice as fast as the small kitchen appliance category in 20201.

The collaboration aligns the ongoing commitments of the two brands to sustainability and single-use plastic reduction. In 2019, bubly announced it would no longer be available in plastic packaging.

And now, bubly drops for SodaStream offers consumers another sustainable option for enjoyment, with the ability to create their favourite bubly sparkling water at home. The collection is comprised of six classic bubly flavours including grapefruitbubly, blackberrybubly, limebubly, strawberrybubly, mangobubly, and cherrybubly, all of which contain no calories, no sweeteners and no artificial flavours.

Making bubly drops for SodaStream at home is simple – turn flat water into sparkling water at the touch of a button using a SodaStream Sparkling Water Maker and add in bubly drops for a refreshing essence of fruit flavour, creating great tasting flavoured sparkling water, free from single-use packaging.

Together, SodaStream and bubly make it easier than ever for consumers to make a positive choice, one that is good for them and for the planet. The compact and colourful bubly drops glass bottle makes up to twelve litres of flavoured sparkling water when made according to instructions.

“We couldn’t think of a better marriage than SodaStream and bubly. bubly drops combine the personalisation of our sparkling water makers with the beloved refreshing flavours of bubly, creating a perfect match,” said Bryan Welsh, General Manager at SodaStream US. “Beyond our products, both brands share values rooted in playfulness, wellness, social good, and of course, sustainability. It has been amazing to come together on this launch.”

“We love that SodaStream provides bubly fans a new way to customise their favourite bubly flavours, and we’re excited to integrate bubly into the platform,” said Zach Harris, Vice President, Water+ for PepsiCo Beverages North America. “We are also thrilled to bring back four-time Grammy award-winning singer, Michael Bublé to help us celebrate this new partnership with the smile-making high jinks he’s become known for.”

To mark the launch of bubly drops for SodaStream, bubly spokesperson Michael Bublé is reprising his signature role in a new ad campaign for SodaStream. In the playful spot, Michael continues his antics with his innocent mispronunciation and unveils bubly drops with his own unique touch.