World Branding Forum

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Following SodaStream’s digital transformation and consumer centric strategy launched three years ago, the company is tapping into its consumers' growing interest in design, innovation, mixology,...

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Advertising Campaigns Featured News

SodaStream announces partnership with bubly with latest ad campaign

Joshua Hughes

January 21, 2021

SodaStream's latest ad campaign features Michael Bublé Two beloved brands in the sparkling water category are joining forces to shake things up and give consumers...

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Campaigns Featured News

SodaStream partners Snoop Dogg for its 2020 Holiday campaign

Eliza Jane

November 23, 2020

SodaStream and entertainment icon team-up in a new Holiday campaign with a powerful environmental message SodaStream, the leading sparkling water brand, has unveiled its 2020...

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Campaigns Featured Marketing News

SodaStream Launches New “Tori” Machine with Tori Spelling

Nathaniel Mark

August 7, 2019August 7, 2019

SodaStream encourages consumers to leave single-use plastics waste in the past The nineties are back in full swing, and whilst it was a wonderful decade...

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Featured Marketing News Videos

SodaStream and Thor Bjornsson Slam Plastic

Joshua Hughes

November 16, 2018November 16, 2018

SodaStream has unveiled a campaign addressing the damage caused by single-use plastic. Thor Bjornsson and Sir Rod Stewart are featured. SodaStream has released a campaign...

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Advertising Campaigns Featured News

SodaStream Launches Creative Recruitment Campaign

Olivia Pearce

February 1, 2018

Game of Thrones Star, Thor Bjornsson aka "The Mountain" Teams Up with SodaStream in Recruitment Video SodaStream International today released a recruitment video campaign, "Join the...

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Branding Campaigns Featured News

SodaStream’s Environmental Campaigns Wins Twice

Olivia Pearce

October 23, 2017October 23, 2017

SodaStream Awarded Yet Another Accolade for its 'Shame or Glory' Campaign Just Days After Belgian Court Dismissed Suit to Terminate the Campaign SodaStream International, a...

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Advertising Campaigns Featured News

SodaStream Partners with Jillian Michaels in Infomercial

Joshua Hughes

October 17, 2017October 17, 2017

Global Sparkling Water Brand, SodaStream, Highlights Hydration Product Benefits with Infomercial Featuring Fitness and Nutrition Expert, Jillian Michaels SodaStream International, a global sparkling water brand,...

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Advertising Featured News Videos

SodaStream Premieres the Homo-schlepiens Push

Joshua Hughes

July 17, 2017July 18, 2017

SodaStream has rolled out a global effort with television's Mayim Bialik and Kristian Nairn, who star in the creative spot, The Homo-schlepiens. Sparkling water solutions provider, SodaStream, has...

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Branding Featured News

SodaStream Reveals April Fools’ Day Prank With Paris Hilton

Anisha Kapoor

April 3, 2017April 3, 2017

The World's Largest Sparkling Water Brand Launches "NanoDrop" To Advocate Using Tap Water SodaStream International Ltd, the world's No. 1 sparkling water brand, announced today...

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SodaStream Reappoints PPMG to PR Account for US

Anisha Kapoor

April 15, 2016April 15, 2016

The firm will lead the brand’s public relations efforts across said market to drive the health benefits of SodaStream products. Global home sparkling water-maker manufacturer, SodaStream,...

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Featured Marketing News Videos

SodaStream Adds Sparkle to April Fool’s with Bjornsson

Thomas Ng

April 4, 2016April 4, 2016

The holder of Europe's ‘Strongest Man’ title, the actor was chosen by the water company as the ambassador for said push Sparkling water brand, SodaStream, has...