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The exercise makes it possible for consumers to convert their travel delays into an opportunity to win prizes across the festive season
Sheraton Hotels and Resorts has rolled out a campaign titled, Delight my Delay, which allows consumers to convert their travel delays into an opportunity to win prizes across the holiday season. The effort is aimed at alleviating the stress associated with waiting on service.
While the aforementioned push has debuted across the hotel giant’s website, executions in line with the exercise have also launched at selected airports and major travel destinations worldwide, and will last throughout the months of December 2015 and January 2016.
The global brand is set on using the campaign to gamify such delays resulting from the season’s hustle and bustle and festive shopping in a manner which enables guests to pass the time by reeling in rewards designed to improve on future travel experiences.
Meanwhile, the hospitality service provider is also enabling consumers to pay it forward by providing them the ability to share the gifts redeemed with fellow delayed travellers.
“In keeping true with our mission to provide effortless travel experiences for our guests, Sheraton is putting its own spin on one of the biggest pain points of the holidays and giving consumers the opportunity to get a little extra delight in their day,” said Dave Marr, Global Brand Leader at Sheraton Hotels and Resorts.
Consumers can follow Sheraton on Twitter as well as rely on the social media channel to enrol in the push using the hashtag #delightdelaysweeps. Select participants stand to receive a direct message featuring a unique code which automatically unlocks a reward via the Delight my Delay programme.
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