Sephora UK, the beauty emporium, opens its grand second store in Westfield Stratford City.
Sephora’s return to the UK market after 18 years has undeniably boosted the brand’s physical and online presence. After opening its first store at the Westfield London Mall in White City, the brand has opted for Westfield Stratford City for its second store.
The beauty brand initially entered the UK market with beauty e-tailer, Feelunique. Later on, it rebranded it as the UK Sephora webstore.
The inauguration of Sephora’s second store celebrates its return to the UK market. Following this success, the giant fashion hub will launch its new store in November. The multi-brand beauty retailer will also launch its e-commerce website and app in October, following the rebranding of Feelunique.
The LVMH Moët Hennessy Louis Vuitton-owned beauty brand aims to bring what it calls a ‘next generation retail design’ to the UK market. Beauty is considered a thriving category in the UK market, and Sephora’s first 6,000-square-foot unit performed 300% better than expected in the first eight weeks.
The brand’s debut opening in the UK witnessed a long queue of visitors who waited hours to step inside its doors, which houses more than 135 beauty brands. Soon with its second store, Sephora intends to offer an enhanced and improved retail experience for its consumers.