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Melbourne-born eyewear brand, Quay Australia, has entered into a deal with Kylie Jenner to launch the QUAYXKYLIE capsule collection.
Quay Australia has initiated a collaboration with pop culture icon, Kylie Jenner. Featuring four styles and 11 skus, the QUAYXKYLIE sunglasses capsule collection goes will be available both online and in retail stores worldwide from 11 July.
The fashion and beauty entrepreneur worked closely with the brand to create a limited-edition line that captures her trendsetting style and hands-on approach to style as well as the bold designs for which the eyewear retailer is known.
The collection entails a diverse range to include sportswear-inspired aviators, an over-sized shield, petite cat eyes, and minimalistic geometric frames. The tie-up is in line with the company’s on-going strategy to expand its reach globally.
Found in more than 35 countries and 2,000 retailers worldwide, Quay Australia sees the collaboration as a way to propel the brand forward and target Jenner’s millennial fan base.
A dedicated campaign has been devised to promote the collection by tapping into Jenner’s combined social media following of over 175 million users. The hashtag #QUAYXKYLIE is being used across a slew of social media and digital marketing efforts.
“We’ve found the perfect collaborator in Kylie. Her social influence is unparalleled and she is known for her dynamic style and edge that her followers want to emulate,” said Linda Hammond, Founder of Quay Australia.
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